Idea a2/a2OS Hybrid Irons Lead Off Course Retail Sales in April ’06
PLANO, Texas (June 5, 2006 – Adams Golf (OTCBB:ADGO) announces that for the third consecutive month the Idea a2/a2OS Irons led Off Course Golf Specialty retail sales, according to the latest market share results from Golf Datatech, LLC. The company’s hybrid iron sets have topped iron sales in February, March and April of this year.
"We engineered the Idea a2/a2OS sets to appeal to a wide range of consumers," said Tim Reed, Adams Golf Vice President of Research and Development. "The positive feedback we’ve received from our retail partners indicates that golfers like the feel and design of the irons and the easy to hit hybrids included in the sets outperform traditional long and mid irons."
The Idea a2/a2OS sets replace conventional irons with a blended set of easy to hit hybrids and irons. Designed as a seamless progression of hybrids and irons, the Idea a2/a2OS sets are for the golfer who aspires to improve his or her game by achieving a high launch, increased distance and consistent gapping between clubs.
"We believe hybrid iron sets are the future of golf," Chip Brewer, Adams Golf CEO stated. "With the success of the Idea a2/a2OS sets at the retail level, it looks like an increasing number of golfers have that same belief and are switching to hybrid irons."
Golf Datatech, LLC, is the golf industry’s only provider of retail market research reports that track the market share, price points, inventory and distribution of golf products.
Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. From the initial design, through manufacturing and servicing, Adams Golf is committed to helping golfers of all abilities enjoy the game of golf. For more information visit www.adamsgolf.com.
Contact:
Jeff Wood
800-622-0609
woodj@adamsgolf.com
