Celebration to increase revenues through GPS advertising and tournament management applications
AUSTIN, Texas (June 7, 2006) – UpLink Corporation announces that Celebration Golf Club in Celebration, Florida has installed INOVA, the world’s first integrated dashview GPS and intelligent car control solution, including the popular advertising and tournament management modules. Celebration selected INOVA to engage their golfers, manage their fleet and improve their bottom line.
Celebration is the first course in the central Florida region to equip all 80 of their Club Car Precedent vehicles with full color graphic GPS displays, designed to improve both the golfer’s game and experience. Every department of the golf club from maintenance to food and beverage to the pro shop will benefit from the system including tracking maintenance vehicles and increasing restaurant and pro shop sales. Celebration will also increase sponsorship and outing revenue through the GPS advertising and tournament manager modules, completely integrated into the INOVA solution.
"When we initially contemplated installing a GPS system, we were mainly interested in managing course operations," comments Gene Garrote, general manager with Celebration. "However, once we learned more about the GPS advertising and tournament management capabilities, we realized that UpLink’s solutions could really help boost our bottom line."
Continues Garrote, "Our advertisers like the fact that they can track their leads through GPS advertising. Even better, they like the increased return on investment and the ability to reach their most desirable customers. We secured advertisers even before installation and paid off half of the cost of the system for the first year."
INOVA is a complete GPS golf business solution, enabling courses to:
"We are very pleased that Celebration selected UpLink’s solutions to improve their golfer satisfaction rating and better manage their operations," comments Mike Cronin, executive vice president of sales and marketing at UpLink.
For more information, visit UpLink’s website at www.uplinkgolf.com or contact Corrine Perry-Rotan at cperry@uplinkgolf.com or 512-637-4884.
About UpLink
Since 1998, Austin, Texas based UpLink Corporation has developed innovative GPS-based business solutions to help golf courses, clubs and resorts across North America engage their golfers, secure their fleets and transform their bottom lines. Considered the fastest growing GPS golf solutions provider in North America, UpLink’s solutions are installed at renowned courses including Walt Disney World Resort and Poppy Hills Golf Course. This year, UpLink introduced a completely new point of view on GPS with INOVA, a total GPS golf business solution offering a number of industry firsts including integrated widescreen dashview or roofview GPS displays, multimedia audio, integrated maintenance vehicle tracking applications and multi-event GPS advertising.
Committed to assisting courses in generating revenue while controlling costs, UpLink offers a turnkey sponsorship program to help courses transform GPS advertising into long-term profit centers. The last 20 courses to use this program averaged over $78,000 in advertising revenue. Moreover, UpLink offers the only GPS solutions with intelligent car control options, addressing key issues of golfer safety, car theft and course damage. Committed to GPS golf industry innovation, UpLink owns a number of patents and is the exclusive GPS partner to leading golf car manufacturer, Club Car, Inc. For more information, visit www.uplinkgolf.com.
About Celebration
Rated 4 1/2 Stars & in the Top 200 in North America for Service & Course Conditioning in Golf Digest’s "Best Places to Play" 2004-2005, Celebration Golf Club, designed by renowned father-son team of Robert Trent Jones, Sr. and Jr., offers a playable challenge from all five sets of tees featuring strategic hazards and challenging greens for many skill levels. A park-like atmosphere within the natural wetland environment, the course boasts rolling terrain that weaves through a series of pristine lakes and periodic clusters of native oak, pine and magnolia creating a serene golf experience. Celebration is host to prestigious events such as the 2002 U.S. Senior Open Qualifier, 2003 Florida State Public Links Championship, 2004 & 2005 Buick Scramble National Championships, and the 2004 – 2006 Robert Gamez Celebration Invitational.
Celebrating golf at every level, Celebration Golf Club is an acclaimed venue for promoting the love of the game to future champions as well as to the established golfer, and is listed as one of PGA Magazine’s Junior Friendly courses. Recognizing that serious golf commences early in a player, Celebration offers unparalleled programs targeted to the junior golfer, including the Celebration Golf Academy with specialized junior clinics and a challenging 3-hole junior course.
For more information visit www.celebrationgolf.com.
Contact:
Corrine Perry-Rotan
512-637-4884
cperry@uplinkgolf.com
