Upper and Lower Courses to Enhance Players’ Experience, Operations
CHANDLER, Ariz. (June 7, 2006) – ProLink Solutions, a majority-owned subsidiary of ProLink Holdings, Corp and the world’s leading provider of Global Positioning Satellite ("GPS") systems to golf courses, today announces the Upper and Lower courses at Peek’n Peak Resort and Conference Center (Findley Lake, N.Y.) now feature the ProLink Solutions Global Positioning Satellite ("GPS") system used at many of the world’s most famous golf courses.
With ProLink’s patented heads-up, 10.4" high resolution color screen — the industry’s largest – Peek’n Peak’s ProStar cart-mounted units display large font sizes that allow golfers of all ages to view dynamic graphics including: distances to the pin, fairway hazards, landmarks, pro tips, pace-of-play timer and radial arc for cart path only holes, along with many other features. Golfers at Peek’n Peak will also be able to order food and beverage items with a touch of a button on the ProStar screen.
"Peek’n Peak’s hilly terrain and strategically placed hazards make getting accurate yardages a key to scoring well," says Brad Gravink, General Manager of Peek’n Peak Resort. "Thanks to the ProLink GPS system, our golfers will enjoy an even greater experience and the resort will benefit from streamlined operations."
Peek’n Peak is a four-season resort located in beautiful Chautauqua County, 90 miles southwest of Buffalo near the shores of Lake Erie. Open since 1964, Peek’n Peak features a European-style village with diverse lodging options and 25,000 square feet of conference space. The Upper Course hosts the Nationwide Tour’s Peek’n Peak Classic each summer and challenges the pros with 7,061 yards of ravine-crossed, tree-lined fairways and undulating greens. The Lower Course measures 6,260 yards and demands accurate shotmaking thanks to numerous sand and water hazards. Peek’n Peak is also home to the renowned John Jacobs’ Golf School.
"Peek’n Peak is a classic resort with a pair of outstanding golf courses, and we are excited to add a facility of its reputation to our growing list of trusted partners," says Lawrence Bain, President and CEO of ProLink Solutions.
For more information on the Peek’n Peak Resort and Conference Center, call 716.355.4141 or visit www.pknpk.com.
About the ProLink System
Innovators of golf GPS technology, ProLink Solutions’ core philosophy is to be a "Trusted Partner" in golf course management. From enhancing golfers’ overall experience and improving pace-of-play, to bolstering revenue streams and creating new profit centers, ProLink Solutions products and services have captured markets both nationally and globally.
Installed at more than double the courses of its competitors, combined, ProLink is featured at more than 500 resort, private and public courses worldwide, including Valderrama Golf Club in Sotogrande, Spain; Dal-Takararazuka in Osaka, Japan; and Kapalua Resort in Maui, Hawaii. The world’s most respected golf management companies have also adopted the innovative technology and marketing richness: Billy Casper Golf, Evergreen Alliance Group, Kemper Sports, and Pacific Golf Management all engage with ProLink.
Golf cart fleets are custom fit with 10.4" high-resolution color monitors that broadcast vibrant, easy-to-read graphics of each hole. Throughout their rounds, golfers continually refer to the screen to pinpoint distances, locate hazards, navigate the golf course and to place food and beverage orders with the touch of a button. The ability to relay medical emergencies and receive dangerous weather condition warnings from the pro shop provides golfers with a full suite of communication tools.
From the pro shop, management utilizes the ProLink system to monitor golf cart fleets and optimize operations using fully-integrated, Windows-based workstations. The precise locations of golf carts, color-coded pace-of-play status for each cart, as well as cart battery levels and other wear and tear indicators are readily available. Robust back-end reporting through user-friendly software yields a multitude of course statistics, all designed to raise the bottom line. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, resulting in four additional rounds per day.
Food and beverage managers are able to post daily lunch specials and/or high margin items on the ProLink units, boosting sales by up to 30 percent. Event planners are able to maximize tournament and corporate outing revenue via the ProLink system. Through its ScoreCast and ScoreMaster software suites, ProLink units offer a simplified-yet-comprehensive tournament set-up that allows for any format and for any number of tournaments to be carried out simultaneously.
ProLink Solutions also offers financial solutions through ProLink Capital for leasing the system, fleet expansions, or course improvements. The ProFIT program is another alternative for courses to leverage financing options and generate substantial advertising revenues to substantially reduce or eliminate the system cost.
Risks and uncertainties are described in reports filed by ProLink Holdings, Corp with the United States Securities and Exchange Commission. For more information about ProLink, visit www.goprolink.com, call 480.753.2337 or email info@goprolink.com.
Contact:
Matt Hayden
Hayden Communications
Investor Relations
858-704-5065
matt@haydenir.com
Rich Katz
Buffalo Communications
Media Relations
703-761-1444
rkatz@billycaspergolf.com
