Enders To Oversee Strategic Golf Marketing For All Marriott International Brands, Including 60 Marriott Golf Managed Courses, Located At 45 Facilities In 14 Countries
ORLANDO, Fla. (June 7, 2006) – Marriott Golf, the world’s largest resort golf management company, today announced that Tom Enders has been promoted to Director of Marketing. Enders, who has worked for Marriott for seven years and previously served as Senior Golf Marketing Manager, will oversee strategic golf marketing initiatives for all Marriott International Brands, including 60 Marriott Golf managed courses, located at 45 facilities in 14 countries.
In his role as Director of Marketing, Enders is responsible for the development and implementation of golf-related marketing plans and programs for Marriott Golf, Marriott Hotels and Resorts, Marriott Vacation Club International, The Ritz-Carlton, The Ritz-Carlton Club, Marriott Conference Centers, Faldo Golf Institute and Renaissance Hotels and Resorts. Enders also works closely with Senior Corporate Management, Directors of Golf, Head Golf Professionals, Advertising and Public Relations Agencies, Property Management, Strategic Marketing Partners and Reservations Personnel to execute marketing and communication initiatives.
"Since joining the Marriott Golf Team, Tom has been instrumental in developing programs and promotions that have greatly enhanced the Company’s business growth and exposure," said Claye Atcheson, Vice President of Operations, Marriott Golf. "Tom’s expertise in all facets of marketing are vital to the continued success of our global golf operations for all Marriott International brands."
Enders is currently directing two of Marriott Golf’s largest international marketing initiatives, the "Kids Golf-4-Free" and "Rounds & Rooms" programs. "Kids Golf-4-Free," which is available at 36 properties worldwide encompassing 52 golf courses, allows kids 15 years old and younger to golf for free after 3:00 p.m. when accompanied by a full paying adult and receive free lessons anytime when accompanied by an adult who is taking a fully paid lesson from a Marriott Golf instructor. "Rounds & Rooms" allows golfers to simultaneously book tee times and hotel rooms online at 19 golf properties featuring 29 leading golf courses worldwide.
Prior to joining Marriott Golf’s corporate team in 2004, Enders served as Director of Golf Sales at Camelback and Wildfire Golf Clubs in Arizona. Enders, who graduated with Cum Laude honors from Arizona State University, where he received a Bachelor’s Degree in Marketing, currently resides in Orlando, Florida.
About Marriott Golf
Marriott Golf currently manages 60 golf courses at 45 facilities in 14 countries, offering more than 1,000 holes of championship golf. Marriott has been managing golf operations since 1970 and is currently the largest resort golf operator in the United States. Marriott provides golf management and consulting services to a variety of operational environments including resort, private club, daily fee, golf school and franchises.
MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with more than 2,600 lodging properties in the United States and 65 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, Renaissance, Bulgari, The Ritz-Carlton, Courtyard, Residence Inn, SpringHill Suites, TownePlace Suites, and Fairfield Inn brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Washington, D.C. It is ranked as the lodging industry’s most admired company and one of the best places to work for by Fortune(R) magazine. In fiscal year 2004, Marriott International reported sales from continuing operations of $10 billion, and the company had approximately 133,000 employees at year-end 2004. For more information or reservations, please visit our web site at www.marriott.com.
Contact:
Ari Edelman / Michele Kruchkowski
Mastro Communications, Inc.
aedelman@mastrocomm.com / mkruchkowski@mastrocomm.com
732-469-5700
