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Collegiate Players Make Titleist Overwhelming #1 Golf Ball At 2006 Men’s And Women’s Ncaa Championships

June 9, 2006

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Titleist Also Tops Tee-to-Green Equipment Categories at Men’s Championship

FAIRHAVEN, Mass. (June 8, 2006) – Year after year, collegiate golfers demonstrate hard work, determination, and trust in what got them there. That’s why when deciding which golf ball to play at the 2006 NCAA Division I Men’s and Women’s Golf Championships, their most important on-course test of the year, the overwhelming majority placed their trust in the Titleist Pro V1 and Pro V1x.

At the NCAA Division I Men’s Golf Championship, over 92 percent of the field, or 144 of 156 players, relied upon Titleist golf balls, 24 times more than the nearest competitor with 6.

Titleist also was the leading tee-to-green choice of more players than any other brand across every major golf club category, including drivers, fairway metals, utility irons, iron sets, approach, sand and lob wedges and putters.

In fact, the individual men’s champion relied on the Titleist Pro V1x golf ball and a full bag of Titleist equipment, including the Pro Titanium 905S driver (9.5), Pro Trajectory 904F fairway metal (13.0), Forged 735.CM irons (3-P), Vokey Design Spin Milled sand (54) and lob (59) wedges, and Scotty Cameron by Titleist SC-303 putter.

NCAA DIVISION I MEN’S GOLF CHAMPIONSHIP EQUIPMENT COUNTS

GOLF BALLS

TITLEIST 144

Nearest Competitor 6

DRIVERS

TITLEIST 79

Nearest Competitor 33

FAIRWAY METALS

TITLEIST 67

Nearest Competitor 50

UTILITY IRONS

TITLEIST 16

Nearest Competitor 4

IRON SETS

TITLEIST 71

Nearest Competitor 35

APPROACH, SAND AND LOB WEDGES

TITLEIST 198

Nearest Competitor 77

PUTTERS

TITLEIST 79

Nearest Competitor 29

It was more of the same at the NCAA Division I Women’s Golf Championship, where over 91 percent of the field, 115 of the 126 players, relied upon Titleist golf balls, compared to 8 for the nearest competitor.

The individual women’s champion trusted the Titleist Pro V1 golf ball, Pro Titanium 905T (10.5) driver, Pro Trajectory 904F fairway metal (17.0) and Vokey Design approach wedge (52) for her success.

NCAA DIVISION I WOMEN’S GOLF CHAMPIONSHIP GOLF BALL COUNTS

TITLEIST 115

Nearest Competitor 8

As the overwhelming choice at the Men’s and Women’s NCAA Division I Championships, more of the best players in collegiate golf reaffirm that there is, in fact, a difference between a golf ball and the #1 ball in golf. Titleist.

Titleist, FootJoy and Cobra comprise the major golf brands of the Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE – FO). Titleist, Cobra, FootJoy, Pro V1, Pro V1x, Titleist Pro Titanium, Titleist Pro Trajectory, Titleist Forged, Vokey Design and Scotty Cameron by Titleist are trademarks owned or licensed by Acushnet Company. All other trademarks are property of their respective owners.

Contact:
Joe Gomes

Director of Communications

508-979-3211

Joe_Gomes@AcushnetGolf.com

www.titleist.com

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