TaylorMade’s Reign as the Most Popular Brand of Driver on the PGA Tour Spans Nearly Five Years
CARLSBAD, Calif. (June 12, 2006) – TaylorMade’s reign as the dominant driver on the PGA Tour, which has spanned nearly five years, continued at last week’s Barclays Classic, where more players chose TaylorMade drivers than any other brand. That extended the streak to 228 consecutive PGA Tour events at which TaylorMade drivers have ranked No. 1.*
Besides being No. 1 on the PGA Tour, TaylorMade is also the No. 1 brand of driver on the European Tour, Champions Tour, Nationwide Tour and LPGA Tour.**
"TaylorMade’s continuing No. 1 status on the PGA Tour says more about the performance of our drivers than anything else," says Sean Toulon, executive vice president of product and brand creation. Anyone who follows that tour closely knows how power off the tee has become a tremendous commodity. To be consistently competitive, players need to drive the ball as long as they potentially can. That’s why TaylorMade continues to be the favored driver on the PGA Tour – because they provide more distance, as well as greater accuracy."
The popularity of TaylorMade metalwoods among tour professionals – besides being the No. 1 driver brand on the PGA Tour, TaylorMade is also the No. 1 fairway wood and hybrid – can be partly explained by the company’s history. TaylorMade pioneered modern metalwoods in 1979; before that, metal-headed woods were created as driving range clubs, with thick-walls intended for durability, not playability.
"We understand the dynamics and inner workings of the metalwood like no other company," said Toulon. "That’s why we’ve been able to come up with innovations like Movable Weight Technologyâ?¢, which is widely used by tour professionals to ‘dial in’ the specific launch conditions that promote increased yardage and increased accuracy. That’s why we’re not only the No. 1 driver on the PGA Tour, we’re the No. 1 driver in golf.***"
* Darrell Survey driver brand counts; includes ties
** Darrell Survey (PGA, Champions, Nationwide and LPGA tours) and Sports Marketing Survey (European Tour) driver brand counts.
*** #1 Driver in Golf claim based on combined 2005 wins and usage on the PGA, European, Japan Golf, Nationwide, Champions and LPGA Tours, as reported by Darrell Survey Co. and Sports Marketing Surveys, ltd.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
