MIAMI – SST PURE® Shaft Alignment announces yet another licensee in the United Kingdom with the addition of Frozen Rope Limited near London.
Based at Camberley Heath Golf Club in Surrey, Frozen Rope offers "bespoke" custom fitting – clubs that are made precisely to each customer’s swing. Led by custom clubmaker Ebiye Sami, Frozen Rope offers pro-line brands in addition to clubs under the Frozen Rope brand.
"It’s quite simple: No Frozen Rope club goes out the door unless it has been SST PURE aligned," Sami said. "I refuse to give my customers anything less than the best, and that is what SST PURE delivers."
The addition of Frozen Rope is another step in adding the best clubmakers in the world to the SST PURE network. Frozen Rope joins Precision Golf in London and Customized Golf UK in Manchester as SST PURE licensees in Great Britain. Frozen Rope also recently unveiled a new website at www.frozenrope.co.uk for more information about their products and services.
"We are happy to welcome Frozen Rope as the latest SST PURE licensee in England," SST founder Dick Weiss said. "They certainly have all the tools in place for much success."
Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the club with the shaft in its PURE orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts – steel or graphite – from most major manufacturers.
Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly – deemed in compliance with USGA standards – locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should – straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. SST PURE is available through a network of custom clubmakers and manufacturers throughout the United States and internationally. To locate a licensee near you, please visit www.sstpure.com.
SST PURE® and SST PUREd® are registered trademarks of Strategic Shafts Technologies, LC, Miami, Florida
Contact:
Brian Adair
Chief Operating Officer
Strategic Shaft Technologies, LC
18770 Misty Lake Drive
Jupiter, FL 33458
(561) 281-8020
