Three Top-Ten Finishers Wear the Tour 360
CARLSBAD, Calif. (June 20, 2006) – In July 2005, adidas Golf launched the Tour 360 high performance golf shoe. Less than a year later, the product has exceeded the brand’s own lofty expectations. Not only is the Tour 360 the fastest selling golf footwear model in adidas Golf history, but the company expects sales to continue to rise in 2006.
The Tour 360 has made an impact in a variety of ways. Less than a month after its introduction, it was honored with the prestigious ispovision Global SportStyle Award for Men’s Footwear of the Year 2005. A significant award because it encompasses all types of sport footwear, not just golf-specific footwear.
The Tour 360, featuring proprietary 360 Wrap technology, has also gained the trust of some of the world’s finest tour pros, such as Mike Weir and Jim Furyk, who each wore it during the 2006 U.S. Open. Weir and Furyk weren’t the only top-ten finishers at Winged Foot to wear the Tour 360 – affable Englishman Kenneth Ferrie, playing in his first major championship, also sported the distinctively designed shoe. All three players were featured frequently on Sunday’s final round telecast.
"The Tour 360 is one of those rare, break-through products with the power to redefine a category, in this case the performance golf footwear category," says Dave Ortley, director of footwear for adidas Golf. "It was engineered from the ground up to meet the demands of world-class athletes in terms of support, stability and comfort, and the feedback we’ve gotten from the tour professionals who wear it indicate that it does all of that and more. If you seek every possible competitive advantage, the Tour 360 was made for you."
The Tour 360 is available in a variety of color combinations. See it, learn more about it and buy it ($180) at http://www.adidasgolf.com. http://shop.adidasgolf.com/
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com and www.rossaputters.com
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
