(RIDGEFIELD, Connecticut) – Boccieri Golf today announces an agreement with Mitchell Spearman for the GOLF Magazine "Top 100 Instructor" to promote the popular Heavy Putter.
Spearman – the former Director of Instruction for the David Leadbetter Academies worldwide and well known for his work with top TOUR professionals Nick Faldo, Robert Gamez and Craig Parry – joins an all-star line-up of talent in a 30-minute Heavy Putter infomercial:
Mark Lye, the Champions TOUR player and The Golf Channel analyst, is the host of the infomercial
Tom Nettles, formerly of The Golf Channel, interviews low, mid- and high handicappers at the 2006 PGA Merchandise Show who have tried the Heavy Putter for the first time, or have dramatically reduced their scores after switching to the Heavy Putter
Troy Matteson, the PGA TOUR player and the Leading Money Winner on the 2005 Nationwide TOUR, who notes: "Switching to the Heavy Putter improved my putting stroke and helped me win two tournaments and get my PGA TOUR card. I wouldn’t think of putting with anything else."
Carol Mann, the LPGA TOUR Hall of Fame member
Eddie Merrins, the legendary golf instructor
A former European TOUR player, regular guest on ESPN’s "Cold Pizza" and in-demand instructor at the renowned Isleworth Country Club (Windermere, FL) and Manhattan Woods Golf Club (West Nyack, NY), Spearman was amazed by the superior feel of the Heavy Putter the first time he picked it up.
"Now it’s my prize club in my bag, and my students are enjoying reduced putts per round, as well," he says. "It’s so infrequent that a new golf club can revolutionize the science of putting, and the counter-balance theory behind the Heavy Putter makes incredible physiological sense for amateur and professional golfers alike."
Stephen Boccieri, President and CEO of Boccieri Golf, is thrilled with Spearman exclusively playing and promoting the Heavy Putter:
"For a successful player and instructor like Mitchell Spearman to switch to the Heavy Putter and advocate all others to do so, is testament to the significant competitive advantages of golfers using the Heavy Putter over their current brands."
In support of retailers and to fully explain the technological innovation of the Heavy Putter, the informercial represents the centerpiece of a $1 million-plus promotional push that includes 30- and 60-second commercial spots on The Golf Channel. Along with the infomercial, there is a series of print ads in several national golf magazines through 2006.
The Heavy Putter infomercial is unique from other short- and long-form direct-response TV programs. It was produced to deeply detail how the Heavy Putter represents a radical shift in putter concept, design and revolutionary technology to optimally work with the physiology of golfers’ bodies and the putting stroke. It also powerfully describes how the Heavy Putter’s weighting system improves the consistency of the putting stroke, automatically. This makes it the first new putter in decades with innovation that’s changing how the sport is played – much like the paradigm shifts that occurred with the advent of metal woods, oversized tennis rackets and parabolic skis.
The Heavy Putter burst onto the golf scene in January 2005 with golfers realizing instant, significantly improved results. Its unprecedented counter-balance theory of a heavier mass head and the weighted grip causes greater stability in the putting stroke and tightens the end-over-end roll of the golf ball.
The innovative weight technology features an increased head mass (450 to 550 grams versus conventional putter heads at roughly 330 to 350 grams). Also, the Heavy Putter’s unique Weight Management System (WMS), a 250-gram weight installed in the grip end of the putter, produces a balance point 75 percent higher than conventional putters.
With the Heavy Putter, the golfer’s body instinctively activates its larger, more stable muscles during the putting stoke. This prevents wrist breakdown and creates greater stability and consistency throughout the stroke. The Heavy Putter comes with adjustable tip weights for the golfer to fine tune the balance point of the putter to match his/her unique release characteristics.
The combination of the heavier mass head, the Weight Management System and the adjustable tip weights permits the golfer to have a more consistent swing path, uniform pace and precise distance and directional control, making the Heavy Putter the first and only putter that automatically improves the consistency of the golfer’s stroke.
Boccieri Golf recently unveiled its new Heavy Putter Matte Series putters. Featuring the same, revolutionary weighting technology as the original Heavy Putter, the new Matte Series head is finished in sleek, dark gray and is combined with a satin colored shaft and Winn mid-size grip.
In addition to the difference in appearance, the Heavy Putter Matte Series carries a lower price than the Heavy Putter Original Series. This is due to the Heavy Putter’s dramatic rise in popularity, resulting in production efficiencies and cost savings passed along to retailers and consumers. The new Matte Series is $199, including the adjustable tip-weight kit, and available models include:
A1-M – blade-style head with a center-mounted shaft
A2-M – blade-style head with a heel-mounted, full-offset plumber’s neck hosel
A3-M – blade-style head with a heel-mounted, double-bend shaft
B1-M – mallet-style head with a center-mounted sha ft
B2-M – mallet-style head with a heel-mounted, full-offset plumber’s neck hosel
B3-M – mallet-style head with a heel-mounted, double-bend shaft
The Heavy Putter Original Series, with a shinier finish, is available in the same models.
Various standard, mid and long-putter lengths are available for men and women, some in both right- and left-handed models.
More About the Heavy Putter by Boccieri Golf
In addition to the innovative Weight Management System, the Heavy Putter boasts the highest-quality, advanced-design principles in putters:
CNC milled from 303 Stainless Steel (304 in Matte Series), a very soft metal that creates a soft putting feel
Perimeter heel-to-toe weighting, creating a high Moment of Inertia (resistance to twisting) for better distance control, and straighter and more accurate putts
Face-balanced heads that make it easier to square the putter head at impact
Diamond-cut, patterned faces that optimize the golf ball’s roll and impart a soft feel at impact
"Surround Sight" semi-circle alignment aids — exclusive to the Heavy Putter — located behind the face promote on-center hits and a tighter deviation of sweet spot impact versus lines or dots
Contact:
Rich Katz
Buffalo Communications
703.891.3319
rkatz@billycaspergolf.com
