TORRINGTON, Conn. — Delivering another exciting win on the European Tour, premium Rifle steel shafts confirmed why the brand is the most popular steel shaft among the Top Five players of the European Order of Merit. This week, Rifle provided consistent shot performance and tight shot dispersion to win the Johnnie Walker Championship at Gleneagles with this year’s champion playing Rifle Project X shafts in his irons.
"It’s always exciting to win, and we’re extremely pleased that so many professional golfers on the European Tour, as well as the PGA, Champions and other tours, have placed their trust in Rifle shafts," says Ray Lucas, vice president of sales and general manager of Rifle and Precision brands. "The stepless profile and patented internal ‘rifling’ design of Rifle shafts combine to yield more efficient energy transfer at impact. In addition, tests prove that premium Rifle shafts give golfers tighter shot dispersion, better control, greater distance with improved accuracy and a smooth, yet solid, feel at impact."
Lucas explains that key performance characteristics of Rifle Project X shafts have been perfected on the PGA and European Tours, and the Project X has already won 10 pro tournaments this year, including the 2006 Masters. Unlike most iron shafts, Rifle Project X features a different constant taper per inch for each shaft in the set. Longer taper rates result in more energy transfer to the ball, and the ball gets up faster and flattens out for a penetrating trajectory.
Every Rifle steel shaft incorporates four unique technologies: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that produces variable ball trajectories for different clubs within a single set.
For more information on the Rifle or Precision steel shafts, visit www.royalprecision.com.
Headquartered in Memphis, Tenn., True Temper Sports is the leading manufacturer of golf shafts in the world, including premium Rifle shafts which feature patented "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. True Temper branded shafts are consistently the No. 1 shafts on all professional tours worldwide. The company markets a complete line of shafts under the True Temper, Grafalloy, Rifle and Precision shaft brands and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 1,000 individuals in 10 facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com.
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