Tour Traxion, University and Greenside
CARLSBAD, Calif. (June 27, 2006) – adidas Golf has complemented its Golf footwear range with three distinctive offerings. Tour Traxion®, University, and Greenside are three hot new styles from adidas Golf that have arrived on store shelves, just in time for summer. These three key shoes round out the ‘award winning’ adidas Golf footwear range for 2006, solidifying the low-to-mid price point segment of the offering with a real focus on performance, style, and comfort enhancements.
The Tour Traxion borrows its style cues from the ultra-successful Tour 360 model, a shoe worn by several of golf’s elite athletes, including Mike Weir, Sergio Garcia, and Jim Furyk. Massive exposure garnered from winning Footwear of the Year honors at ispovision’s worldwide Sportstyle Awards Ceremony in Munich, along with the weekly coverage of tour athletes has created significant demand for the sensational new look, but at a more accessible price point for the end user. Tour Traxion affords the golf consumer the ‘tour look’ with great comfort and affordability. The Tour Traxion features a lightweight EVA midsole with adiPrene® cushioning and a 1-year waterproof warranty. The Tour Traxion retails for $90 and is available in four different colorways that match the Tour 360.
If you didn’t look at the sole of the University, you might think you were looking at an athletic shoe. The University’s design is inspired by the adidas brand’s 80+ year sporting heritage. The University features golf-specific performance attributes including a wide and stable platform for swing stability, Traxion lugs and replaceable soft spikes for grip, and adiPrene for cushioning and comfort. By combining these great performance attributes with a lightweight athletic design, adidas Golf delivers an innovative performance shoe to highlight its Sport Series. The University retails for $80 and is available in five different colorways.
With Greenside, adidas’ focus is on infusing the lower price points with comfort and great looks. Too often the golf consumer needs to sacrifice comfort and style when on a budget. adidas’ product creation team refused to compromise or make quality sacrifices when it came to building the Greenside and as a result, the consumer wins with a great looking performance golf shoe at $60. The Greenside is available for both men and women in 2 different colorways.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological evolution since being founded in 1979. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can find more information on TaylorMade-adidas Golf at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
