Castle Rock, CO (June 30, 2006) – "Divergent Views" – golf’s only operational newsletter debuts its initial issue on July 1, 2006 with the lead article titled, "The Assembly Line of Golf." Click here to subscribe to 12 issues for $50. This controversial, hard hitting newsletter focuses on improving the strategy and execution at golf courses.
The July, 2006 edition of Divergent Views covers:
– 1st Featured Article: "The Assembly Line of Golf – The Customer Touch Points to Financial Success"
– 2nd Featured Article: "Email: Does it remain a viable tool?
– 3rd Featured Article: The 10 Unspoken Truths about the "Business of Golf." Truth #1 revealed.
– 4th Featured Article: "There Ought to be a Law – Why Can’t American Express, Office Depot, T-Mobile Hot Spot and Piper Jaffray get it right?
– Scorecard: Rounds & Weather Snapshot with links to detailed data.
– Heard on the Street:: What is the #1 question customers ask Cog Hill staff when getting their clubs cleaned?
– Transactions: Who is selling, who is leaving and who is likely to acquire?
– Unique Practices: What amenity does 3 Creek Golf Course in Jackson Hole, WY offer that only one other course in the country provides?
Realizing today’s many individuals within the business of golf are smart but may be confused and seeking clarity, the monthly edition of "Divergent Views", authored by J. J. Keegan, click here, one of golf’s leading strategists and as classified by Malcolm Gladwell in "Tipping Point, a true ‘sneezer," produce insights that are provocative, challenging, supporting, nurturing and sometimes confrontational. While you may not always agree with the opinions expressed, with your subscription you are guaranteed monthly mental stimulation and from this, your profits will grow from the exercise of challenging what you thought you knew.
To test your mind and to change your perspective on the "business of golf" vs. the "game of golf, click here.
Company Information: Golf Convergence is a consortium of six (6) leading golf experts focused on market research, customer franchise analysis, electronic messaging, digital marketing, facility branding and membership, inventory solutions and operational management. Their strengths combine to assist golf courses by maximizing revenue, increasing operational efficiency and enhancing customer service. For more information on Golf Convergence, contact James J. Keegan, Managing Principal at 303-283-8880, or at jkeegan@golfconvergence.com or http://www.golfconvergence.com/.
Contact:
James J. Keegan
303-283-8880
jkeegan@golfconvergence.com
http://www.golfconvergence.com/
