Eugene, OR, June 29, 2006 – Scratch Golf today announced that it has hired The Z Group as its Public Relations consulting firm. The Z Group specializes in and is known for helping new golf equipment companies successfully launch their brands and establish footholds in the minds of golfers and golf industry "buyers". The Z Group has successfully earned media coverage for other golf companies in Golfweek, Golf Digest, Golf World, Golf Tips and on The Golf Channel, to name but a few. Scratch Golf founding partner and CEO Ari Techner announced the move earlier today.
"We are very happy to have The Z Group presiding over our Public Relations endeavors as we attempt to take Scratch Golf to the next level," Techner stated. "Having built our reputation making custom grind wedges, we feel that if more of the golfing public was aware of what we offer and the benefits of having different grinds to match the many different types of golf swings out there, then more people would choose Scratch Golf as their wedge of choice. We are excited to have The Z Group be the firm that sends our message out to the Golfing World. The Z Group’s expertise in bringing small companies the attention they deserve is just what we feel we need at this time and we at Scratch Golf are looking forward to working with them."
"Scratch Golf is an exciting company that offers a unique line of products," The Z Group’s Julia Angelen commented. "Their current line of five different wedge ‘grinds’ was developed from over three years of fitting and creating wedges one wedge at a time to maximize the golf club’s beneficial characteristics to that particular golfer’s swing. From this experience, five grinds were chosen from which most golfers should be able to find a fit for their swing. Add to this the fact that Scratch Golf clubs are forged from softer steel than is used by any other golf company and what you have is a line of wedges that will feel better and fit golfers better than anything they have ever used. We at The Z Group are very excited to tell the Scratch Golf story and we look forward to a long and fruitful partnership."
About Scratch Golf
Scratch Golf is a premium golf equipment manufacturer dedicated to providing golfers with wedges available in an unprecedented five different grind options. These varied grind selections insure that golfers can find a wedge which will match their particular swing characteristics. Scratch Golf provides golfers and retail sales professionals with easy to identify swing types which are determined by the golfer’s angle of attack and divot tendencies. The golfer merely identifies him/her self under one of several categories (such as "sweeper" or "digger") and then chooses the appropriate "grind" for their wedge. Scratch Golf wedges offer outstanding "feel" due to the use of truly forged 1018 Carbon Steel in the Scratch Golf manufacturing process. While many other golf companies offer products that are "form forged" or a combination of cast and forged that they call forged, Scratch Golf insists on providing wedges that offer the precise grain patterns and feel that only a truly forged golf club can provide. Scratch Golf’s Custom Department has built wedges for many players on various PGA Tours. In fact, in 2006 Scratch Golf has become the fastest growing forged wedge on the PGA’s Nationwide Tour. Scratch Golf offers 3 lines of forged irons which are also available in multiple grinds.
Contact:
Julia Angelen
The Z Group PR
(760) 243-7981
zgroup@verizonmail.com
