LAURINBURG â?¦ Diversified industrial manufacturer Eaton Corporation announced that its Golf Grip Division, manufacturer of Golf Pride® grips, has unveiled a redesigned, consumer-friendly Web site, golfpride.com. By enlisting state-of-the-art technology, Golf Pride’s new interactive site makes it simpler than ever for visitors to find the right grip for their game.
Since there is not a grip that offers a perfect fit for all golfers, Golf Pride’s new, easy-to-navigate site provides tools to help consumers identify the right grip based on individual needs and preferences. Golf Pride’s Grip Selector tool takes visitors through a simple four step process, educating them about how moisture management, responsiveness, surface texture and hand size impact the grip selection process. A unique instant feedback feature provides consumers with personalized grip options, while educating them on how the right grip can help shave strokes off their game.
Golfpride.com also features an extensive library of informative video tips from renowned golf instructor David Leadbetter. Leadbetter offers practical advice on the benefits of regripping and provides tips on choosing the proper grip. The site also showcases the company’s complete line of grips and their respective features and benefits. A new zoom tool allows consumers to get a close look at the surface texture of each grip model. Other site highlights include Golf Pride news and Professional Golfers’ Association (PGA) Tour usage statistics — which show Golf Pride grips are the most used grips on the Tour.
"The new Golfpride.com site is an interactive and comprehensive experience for the consumer," said Jeff Fiorini, general manager of Eaton’s Golf Grip Division. "Our focus is to provide the best possible service to our customers. By redesigning our Web site, we’ve made it easy for golfers to learn more about Golf Pride’s grip technologies, but most importantly, we’ve given them an interactive experience that will help them to choose the right grip for their game."
Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents. The division’s Golf
Pride® brand is recognized globally as the number one choice in grips among tour and
recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com.
Eaton Corporation is a diversified industrial manufacturer with 2005 sales of $11.1 billion. Eaton is a global leader in electrical systems and components for power quality, distribution and control; fluid power systems and services for industrial, mobile and aircraft equipment; intelligent truck drivetrain systems for safety and fuel economy; and automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety. Eaton has 60,000 employees and sells products to customers in more than 125 countries. For more information, visit www.eaton.com.
Contact:
Dan Koehler
(910) 277-3749
