Miami, Florida – Amy Grieder, a 1993 graduate of New York’s prestigious Fashion Institute of Technology, will lead Bette & Court and SWING’s future design efforts as the Company’s new head designer. Formerly with Polo Ralph Lauren and Perry Ellis, Grieder joined Bette & Court in 2004 as an assistant designer involved in both the technical and creative aspects of the line. Beginning with Summer/Holiday 2007 she will oversee both areas and focus her strengths on the development of future collections.
" We are very proud to have Amy on our team. She has a strong awareness of fashion trends, excellent technical skills in fit and pattern making, and a fresh, youthful and contemporary eye for style.", says Maria Erickson, President and CEO.
Grieder is well travelled with knowledge of both the Asian and European Markets. She draws inspiration from many sources and diligently undertakes her design research. " She does her homework; she listens to the market and she is able to interpret trends that work back into golf and casual/resort wear" states Jamie Handler, VP of Sales and a seasoned ladies apparel executive.
" My focus will be to continue to update Bette & Court and SWING looks to offer more youthful styles and fashion. Our goal if for women to love our clothes, our fit, our styles, our colors. I want them to look great and feel beautiful and confident " explains Grieder.
Grieder will report directly to Maria Erickson CEO/President and founder of Bette & Court. "I really like working with Maria because she is an astute professional yet a compassionate woman who really cares about her staff. Working here is an environment that I believe I can thrive in for years to come."
Established in 1991, Bette & Court is one of the premier manufacturer’s of women’s golf apparel and resort wear nationally and internationally. Its commitment to supporting women’s golf is underscored by its ties with the Executive Women’s Golf Association as its longest running sponsor, Women’s Sports Foundation and countless grass roots and collegiate programs throughout the country.
Contact:
Yinet Quintana
Marketing
305-821-3200 ext 221
yquintana@bette-court.com
