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The Golf Wire

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Etonic Expands Line

Waltham, MA, July 11, 2006 . . . . Etonic is expanding its popular women’s golf footwear line with the introduction of the ST-GT golf shoe. The ST-GT combines a superior outsole featuring Etonic’s biomechanically designed Stabilizer Technologyâ?¢ with GORE-TEX®, the premier breathable waterproof system, all built on a specially engineered women’s last resulting in a golf shoe with exceptional quality, performance, style and fit.

"The ST-GT is an ideal combination of premium technologies, performance features and exceptional comfort all wrapped up in one beautiful package," stated Karen Pitts, vice president of marketing, Etonic Worldwide. "For women who play in all types of conditions, they will enjoy the ST-GT because of the added comfort features of a new woman’s last and GORE-TEX uppers."

ST-GT Features:

Outsole Technology:

  • The new ST-GT is built on Etonic’s renowned Stabilizer Technology outsole platform featuring pyramid turf grips, a flared heel, and a wider platform that provides a solid foundation for the golfer.
  • The Tri-Density Flex Systemâ?¢ combines phylon/TPU arch and rubber outsole for maximum support, better durability, and flexible comfort.
  • The translucent Stabilizerâ?¢ cleat is designed for exceptional comfort, traction, and durability. The lightweight Fast Twistâ?¢ receptacle system makes cleat replacement a snap.

    Upper Comfort:

  • GORE-TEX®, the world’s leading waterproof system, guarantees golfers’ feet will stay dry and comfortable throughout the round. Etonic backs it up with a two-year waterproof warranty.
  • The soft full grain leather uppers combine with GORE-TEX® moisture wicking linings for superior protection and maximum breathability.

    In Shoe Technology:

  • The ST-GT also features a women’s "X" last which truly fits the shape of the women’s foot by offering a roomier toe box and a more streamlined, tapered heel.
  • The Cushion Suspensionâ?¢ insole is lightweight and flexible eliminating the need for as stiff lasting board.
  • A removable polyurethane footbed provides extra cushion and absorbs shock for longwearing comfort.

    The ST-GT is available in three styles for women: white/soft tan, white/federal blue and white/morning pink. The suggested retail is $139.00 and the golf shoe will be available in September 2006.

    Founded in 1876 by Charles A. Eaton, Etonic’s success in footwear through the years has been driven by technological innovation, superior quality and ultimate comfort. Head-quartered in Waltham, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling, running and walking. For information on Etonic, call 1-866-8-ETONIC (386642) or log onto www.etonic.com.

    Contact:
    Jackie Beck

    For Etonic

    860.304.3643

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