Headwear distribution deal expands DMI’s collegiate product offerings
SPRINGFIELD, Tenn. – Datrek Miller International, Inc. (DMI), a leading supplier of products and value-added services to the golf industry, (OTC Bulletin Board: DMLL.OB) has reached an exclusive distribution agreement with Top of the World (TOW), a premium manufacturer and marketer of collegiate licensed headwear. Under the agreement, DMI will be the exclusive distributor of TOW headwear to the golf trade.
"This is an ideal partnership for all concerned," said Mike Hedge, DMI chief executive officer. "DMI gets the opportunity to be the exclusive distributor of very popular collegiate branded headwear and Top of the World now has an additional 7,000 points of sale thanks to our large network of existing accounts."
According to Hedge, this will also prove to be very beneficial to DMI’s 7,000 retail accounts. "DMI customers now have another profitable, high quality, in-demand product available to them by which they can capitalize on consumers’ loyalty to their favorite school. Our goal is to provide our retailers with first-class products, and this partnership definitely helps us do that."
TOW headwear further expands DMI’s already deep line of collegiate products. The company currently sells a variety of collegiate licensed golf bags, head covers, repair tools, towels and sport watches.
TOW offers products from over 150 colleges and universities with multiple logos for many schools. In addition to NCAA licensed products, TOW also has licenses with Indianapolis Motor Speedway, Indy Racing League, Major League Soccer, Anhueser-Busch, Miller Brewing Company and Arena Football League 2.
"Utilizing the strengths of both companies will increase the college presence at golf retailers and give the consumer more opportunity to buy his or her favorite college hat," said Scott Shuler, TOW president. "We’re excited about the opportunity and look forward to a long relationship with DMI."
About DMI
Datrek Miller International (DMI) is a leading supplier of products and value-added services to the golf industry. For over 50 years, the company has had a history and reputation for designing, manufacturing, marketing, and supplying premium golf accessories including golf bags, travel covers, bag tags, head covers, towels, luggage, and a wide assortment of gifts and awards. DMI services over 7,000 points of sale through multiple distribution channels with a wide selection of products and value-added services representing multiple brands within the golf industry. More information and a full product catalog can be found at www.dmigolf.com.
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