Nature Valley Granola Bars Named "Official Energy Bar of Myrtle Beach Golf"
July 18, 2006, Myrtle Beach, S.C. – The world’s most popular golf destination and the world’s original granola bar have teamed up to bring Nature Valley Granola Bars to Grand Strand golf courses. Nature Valley, the brand that originated the granola bar category in 1975, signed a three-year partnership agreement with Myrtle Beach Golf Holiday and will be known as the "Official Energy Bar of Myrtle Beach Golf." Through terms of the agreement, Nature Valley will provide complimentary granola bars at Grand Strand courses with the number of bars to be sampled in 2006 estimated to be between 750,000 and one million. Nature Valley Granola Bars will be available at Myrtle Beach Golf Holiday tournaments and be featured in the Myrtle Beach Golf Holiday Vacation Planner and on the Golf Holiday website, www.golfholiday.com.
"This is a great opportunity for Myrtle Beach Golf Holiday to partner with the industry’s leader in granola bars," said Bill Golden, Myrtle Beach Golf Holiday’s director of marketing. "Nature Valley wanted to get their bars in the hands of a large number of amateur golfers and since the Grand Strand hosts more than four million rounds of golf per year, we were obviously the perfect golf destination. I look forward to a long-term partnership with Nature Valley."
Nature Valley has been an official sponsor of the PGA TOUR since 1997, but Myrtle Beach, S.C. marks the energy bar’s first venture into the amateur golf market. The General Mills product also serves as an official sponsor of Vail Resorts, American Skiing Company, the United States Ski Team, the Association of Volleyball Professionals and the National Park Foundation.
"Nature Valley Granola Bars provide consumers with a delicious, wholesome snack they can enjoy out on the golf course," said Ryan Stalker, Associate Marketing Manager, Nature Valley Granola Bars. "As we looked to partner with a golfing destination, Myrtle Beach was a natural choice because the area has long been known as the ‘Golf Capital of the World’ due to the large number of quality golf courses in the Grand Strand area. Nature Valley and Myrtle Beach are a great match and we look forward to a long relationship with Myrtle Beach Golf Holiday."
About Nature Valley Granola Bars
Nature Valley created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley consists of five great-tasting different granola bar lines: Crunchy Granola Bars, Chewy Trail Mix Bars, Yogurt Chewy Granola Bars, Sweet & Salty Nut Granola Bars, and Healthy Heart Granola Bars. Nature Valley is also the Official Natural Energy Bar for the PGA TOUR, U.S. Ski Team and the Warren Miller Film Tour. In addition, Nature Valley is a sponsor of The National Park Foundation.
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association of 54 accommodations and 85 championship golf courses in the Myrtle Beach, South Carolina area. Founded in 1967, the organization has been and continues to be the driving force behind the growth of the Myrtle Beach area golf market. In addition to hosting the Hootie and the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament and Golfapalooza each spring, Golf Holiday also manages the PGA TOUR Superstore World Amateur Handicap Championship – the world’s largest on-site golf tournament, the Summer Family Golf Tournaments, the Spring and Fall Palmetto High School Golf Championships, the Veterans Golf Classic and the FDNY 9-11 Memorial Golf. For more information, please call Myrtle Beach Golf Holiday at 1-800-833-8798 or visit www.golfholiday.com.
Nature Valley and Myrtle Beach Golf Holiday logos available upon request (charden@brandonadvertising.com).
Contact:
Cheryl Harden or Erin Barrett,
Brandon Advertising
(843) 916-2000
charden@brandonadvertising.com
ebarrett@brandonadvertising.com
