Experienced Golf Industry Executive Will Also Coordinate Corporate Communications For This Young and Innovative Premium Golf Equipment Company
Eugene, OR, July 19, 2006 – Scratch Golf announced today that it has hired Steve Zunich as its Vice President of Sales and Corporate Communications. Scratch Golf (www.scratchgolf.com) is a premium equipment company that features wedges with 5 different "grind" configurations, one of which should be a better fit for any particular golfer than the wedge that golfer is currently using. Scratch Golf wedges are forged from the softest steel used in any wedge or iron which results in tremendous performance and feel. Zunich was instrumental in bringing other young companies to prominence by setting up their distribution networks while simultaneously helping these companies develop their message and, therefore, their branding in the golf marketplace. The two most recent companies with which Zunich has worked are The Heavy Putter Company and AccuFLEX Golf Shafts.
"We at Scratch Golf are thrilled that Steve Zunich has decided to head up our Sales and Communications efforts," Scratch Golf Founding Partner and CEO Ari Techner stated. "Steve has experience in helping small but innovative companies get noticed in the marketplace and with key golf industry ‘buyers’. We have also been very impressed with Steve’s honesty, integrity and ability to set out a plan of attack, which we as a company really need at this point in our development. We know that we have a unique and extremely well made line of products that will help golfers tremendously. With Steve Zunich on board, we are confident that the rest of the golf industry and the public will soon know all about Scratch Golf products as well. We could not be happier that Steve believes in us enough to join and lead our team. Steve is also the kind of upstanding person that we would like to work with for years to come."
"I have been fortunate to have been able to work with some extremely innovative golf equipment companies over the last ten years and my good fortune is certainly continuing with Scratch Golf," Zunich commented. "While there are many fine golf equipment companies out there, Scratch Golf may be the most innovative one that I have ever run across, which is saying quite a lot. I would compare it in terms of its pending impact in the golf wedge market to the explosive entry that Heavy Putter has made in the putter market over the last two years. Despite the fact that we are launching the ‘OEM’ side of the Scratch Golf business, Scratch Golf has already made thousands of custom grind wedges over the past three years. In that sense, Scratch Golf is already a proven commodity with a loyal following. The current line of five different wedge ‘grinds’ which we will be launching later this month was developed from over three years of fitting and creating thousands of wedges one wedge at a time. Once a golfer identifies his swing characteristics based on angle of attack and divot pattern, he can match the best Scratch Golf ‘grind’ to his swing and he will see immediate game improvement in all of his wedges. Add to that the use of forged 1018 Carbon steel which provides the greatest feel in golf and what you have are wedges like no other that have ever been produced to date. I couldn’t be more excited about working with this innovative new product line. I thank Ari and the rest of his team for giving me this opportunity and I would reflect his comments back to him that I plan to be working with Scratch Golf for a long time. The Scratch Golf team makes great products and they are a great group of people."
About Scratch Golf
Scratch Golf is a premium golf equipment manufacturer dedicated to providing golfers with wedges available in an unprecedented five different grind options. These varied grind selections insure that golfers can find a wedge which will match their particular swing characteristics. Scratch Golf provides golfers and retail sales professionals with easy to identify swing types which are determined by the golfer’s angle of attack and divot tendencies. The golfer merely identifies him/her self under one of several categories (such as "sweeper" or "digger") and then chooses the appropriate "grind" for their wedge. Scratch Golf wedges offer outstanding "feel" due to the use of truly forged 1018 Carbon Steel in the Scratch Golf manufacturing process. While many other golf companies offer products that are "form forged" or a combination of cast and forged that they call forged, Scratch Golf insists on providing wedges that offer the precise grain patterns and feel that only a truly forged golf club can provide. Scratch Golf’s Custom Department has built wedges for many players on various PGA Tours. In fact, in 2006 Scratch Golf has become the fastest growing forged wedge on the PGA’s Nationwide Tour. Scratch Golf offers 3 lines of forged irons which are also available in multiple grinds. For more information on Scratch Golf, please contact Steve Zunich at (760) 243-0320 or via e-mail at stevez@scratchgolf.com.
Contact:
Julia Angelen
The Z Group PR
(760) 243-7981
zgroup@verizonmail.com
