New Store Is Company’s 25TH in Florida Market
Ft. Walton Beach, FL, July 6, 2006 — Edwin Watts Golf, golf’s most trusted retailer since 1968, has opened its 25th store in the Florida market and 59th Edwin Watts Golf store. The new store located in The Blue Lakes Shopping Center at 1200 Yamato Road in Boca Raton will celebrate its Grand Opening Thursday, July 13th through Sunday, July 16th.
"We are very excited to open this new location and introduce golfers in Boca Raton to Edwin Watts Golf," said store manager Chris Hamler. "Edwin Watts Golf has a well earned reputation for providing the most exceptional and knowledgeable service in the industry and customers looking for the latest in premium golf equipment, apparel and accessories will see why when they visit our Boca Raton store."
The new 11,000 square foot store features the new Hot Stix Swing Analysis and About Golf Virtual Simulator, as well as all the amenities common to Edwin Watts Golf superstores, including an a Vector Launch Monitor, and three hitting areas offering customers the latest technology in club fitting. The expanded space allows the new store to offer a larger selection of men’s and ladies’ golf apparel.
Golfers looking to find unbelievable bargains on golf clubs, balls and accessories will have their chance as Edwin Watts Golf holds a special "Grand Opening Sale" at the new Boca Raton location. In addition, customers will have the opportunity to register to win great prizes from top manufacturers. Edwin Watts Golf will also host Bobby Grace, legendary putter designer at the Grand Opening on Friday, July14th from 10:00 a.m. until 5:00 p.m. Mr. Grace will be available to offer putter fittings, sign hats and answer any questions. Edwin Watts Golf’s knowledgeable staff will also be on hand to answer any questions customers may have regarding the equipment.
"Florida is our original and a very key market for the company and the opening of the 25th store in Boca Raton emphasizes our commitment to all golfers in the region," said Sven Kessler, vice president, retail operations, Edwin Watts Golf. "The addition of our Boca Raton location truly sets Edwin Watts Golf apart from any other retailer in the Florida market. Golf enthusiasts can travel up and down either coast as well as into the Panhandle of Florida and be greeted by a friendly and knowledgeable Edwin Watts Golf smile."
This opening brings the total of Edwin Watts Golf stores to 59 stores in 10 states maintaining its status as the largest, privately-owned golf retail operation in the world, and the 25 stores in Florida represent the most in any single state.
The Boca Raton store will be open Monday-Friday from 9:30 a.m. to 6:30 p.m., from 9:00 a.m. to 6:00 p.m. on Saturdays and from 11:00 a.m. to 4:00 p.m. on Sunday. A grand opening sale event will run from Thursday, July 13th through Sunday, July16th. For further information about the new store call store manager Chris Hammler at 561-995-7887.
About Edwin Watts Golf
Headquartered in Fort Walton Beach, FL, Edwin Watts Golf is one of the world’s leading golf retail organizations. Founded in 1968 by brothers Edwin and Ronnie Watts as a small pro shop at the municipal golf course in Ft. Walton Beach, today there are 59 Edwin Watts Golf stores across the southern and southeastern United States. For more information on Edwin Watts Golf visit www.edwinwattsgolf.com or call 1-800-EDWINWATTS.
Contact:
Daniel Pepitone
Kaitlin Spreitzer
kspreitzer@sherryllc.com
The Sherry Group
(973) 984-3000
