Emphasis will be placed on the additions of tech fabrics, better labels and more streamlined design and branding elements
Sunrise, FL—July 25, 2006– Lord Daniel Sportswear, the third generation family owned golf and men’s apparel powerhouse today announced the consolidation of eight plus labels into three distinct apparel brands: Astra, Fairway Golf & Resort and Cotton Traders.
"After the acquisition of over 8 different labels in the past 50 years of being in the sportswear and golf industry we feel it best to present 3 defined brands to consumers, to enable us to better focus on quality standards and make an overall easier purchasing decision for our buyers," says company CEO Brett Stern.
Lord Daniel will continue to brand ASTRA, a high end line of women’s golf wear including shorts, skorts, UV protected tops and sweaters ranging from $56-96. Fairway Outfitters will now become Fairway Golf & Resort and will be revamped to include more updated design and the introduction of more tech fabrics. The new Fairway Golf & Resort line will range from $40 – $60 retail. Labels Palmland, Le Moda and Cellini will be renamed Cotton Traders, and will offer moderate priced sportswear for men and women ranging from $40 to $60.
"Labeling and design changes are already underway," says President, Ron LoSchiavo. "We hope to put into effect all branding changes by Spring 2007."
COO Steven Stern explains, "This is an exciting new direction for Lord Daniel Sportswear to take. For the past 52 years we have focused on the additions of new lines for the company. We feel the time is ripe to now consolidate these new lines into 3 distinct brands customers can better identify with. Buyers can expect the same high quality fabrications at a competitive price point, with a more tailored branding focus to the industries we service."
Lord Daniel Sportswear is a leading third generation family owned sportswear company based in Sunrise, Florida. The company specializes in the development of golf attire and sportswear for men and women to national stores and green grass stores nationwide. Lord Daniel Sportswear currently has over 50 employees and a new 57,000 square foot showroom/warehouse.
To request an interview or for more information on specific lines, please contact Michelle Soudry at The Gab Group, 561-750-3500 or email msoudry@thegabgroup.com
Contact:
Michelle Soudry at The Gab Group
561-750-3500
msoudry@thegabgroup.com
