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Boccieri Golf Establishes Corporate & Event Sales Division for the Heavy Putter

August 4, 2006

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(RIDGEFIELD, CT) – Boccieri Golf announces the establishment of a Corporate & Event Sales division to specifically fulfill the growing demand among groups for the company’s popular Heavy Putter series.

The company is working closely with organizers ofgolf events, charity golf fundraisers, corporate incentive programs, individual golf and country club tournaments, and other programs in which 25 or more Heavy Putters represent unique and valuable promotional gifts, prizes and awards.

Among the group buyers, companies of all sizes from Fortune 500 to small firms, have succeeded with both the Heavy Putter Original and Matte series – some with commemorative, custom-logo shaft labels – at extremely favorable, volume-based pricing. Heavy Putters obtained through this program cannot be used for re-sale.

"Recipients of the Heavy Putter through this channel are thankful it’s is curing their putting ills by virtually ensuring proper, stable, pendulum strokes," says Greg Jacobson, formerly a Regional Director of Sales for Boccieri Golf and now coordinator of this program with the company’s field representatives. "And it’s a significant gift that’s worth far more to recipients than the retail value of the putter, and getting the same, ol’ golf shirts that are often incompatible in fit and style."

The rapid growth of the corporate and event business for Boccieri Golf mirrors the worldwide acclaim of the Heavy Putter. Thousands of men and women are embracing the Heavy Putter’s radical shift in putter concept, design and revolutionary technology. Automatically working with the physiology of golfers’ bodies for more consistent putting strokes, the Heavy Putter is the first new innovation in decades that’s changing how the sport is played – much like the paradigm shifts that occurred with the advent of metal woods, oversized tennis rackets and parabolic skis.

Heavy Putter burst onto the golf scene in January 2005 with golfers realizing instant, significantly improved results. Its unprecedented counter-balance theory of a heavier mass head mass and heavier grip causes greater stability in the putting stroke and tightens the end-over-end roll of the golf ball. In addition to 450- to 550-gram head mass (conventional putter heads are roughly 330 to 350 grams), a unique Weight Management System (WMS) – a 250-gram weight installed in the grip end of the putter – produces a balance point 75 percent higher than conventional putters.

With the Heavy Putter, the golfer’s body instinctively activates its larger, more stable muscles during the putting stoke. This prevents wrist breakdown and creates greater stability and consistency throughout the stroke. The Heavy Putter comes with adjustable tip weights for the golfer to fine tune the balance point of the putter to match his/her unique release characteristics.

Combination of the heavier mass head, the Weight Management System and the adjustable tip weights permits the golfer to have a more consistent swing path, uniform pace and precise distance and directional control, making the Heavy Putter the first and only putter that automatically improves the consistency of the golfer’s stroke.

Boccieri Golf recently unveiled its new Heavy Putter Matte Series putters. Featuring the same, revolutionary weighting technology as the original Heavy Putter, the new Matte Series head is finished in sleek, dark gray and is combined with a satin colored shaft and mid-size Winn grip.

In addition to the difference in appearance, the Heavy Putter Matte Series carries a lower price than the Heavy Putter Original Series. This is due to the Heavy Putter’s dramatic rise in popularity, resulting in production efficiencies and cost savings passed along to retailers and consumers. The new Matte Series is $199, including the adjustable tip-weight kit, and available models include:

A1-M – blade-style head with a center-mounted shaft

A2-M – blade-style head with a heel-mounted, full-offset plumber’s neck hosel

A3-M – blade-style head with a heel-mounted, double-bend shaft

B1-M – mallet-style head with a center-mounted shaft

B2-M – mallet-style head with a heel-mounted, full-offset plumber’s neck hosel

B3-M – mallet-style head with a heel-mounted, double-bend shaft

The Heavy Putter Original Series, with a shinier finish, is available in the same models.

Various standard, mid and long-putter lengths are available for men and women, some in both right- and left-handed models.

More About the Heavy Putter by Boccieri Golf

In addition to the innovative and scientific weight theory, the Heavy Putter boasts the highest-quality, advanced-design principles in putters:

CNC milled from 303 Stainless Steel (304 in Matte Series), a very soft metal that creates a soft putting feel

Perimeter heel-to-toe weighting, creating a high Moment of Inertia (resistance to twisting) for better distance control, and straighter and more accurate putts

Face-balanced heads that make it easier to square the putter head at impact

Diamond-cut, patterned faces that optimize the golf ball’s roll and impart a soft feel at impact

"Surround Sight" semi-circle alignment aids — exclusive to the Heavy Putter — located behind the face promote on-center hits and a tighter deviation of sweet spot impact versus lines or dots

The celebrated roster of Heavy Putter endorsers includes PGA TOUR player Troy Matteson, Champions TOUR player and The Golf Channel analyst Mark Lye, renowned instructors Eddie Merrins and Mitchell Spearman, LPGA TOUR Hall of Fame member Carol Mann and budding Futures Tour star Tina Miller.

In addition to the Heavy Putter’s TOUR presence, it has gained attention from Sports Illustrated, USA Today, U.S. News & World Report, Robb Report, Popular Science, The Golf Channel, all national and regional golf media, and Top-25 daily newspapers.

Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.coom, www.boccierigolf.com .

Contact:
Rich Katz

Buffalo Communications

703.891.3319

rkatz@billycaspergolf.com

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