IRWINDALE, Calif. — As the nation continues to seek relief from the unbearable heat, Aureus has the answer for those golf fanatics trying to squeeze in a round but still stay cool. Their TechniCool® Elite program is an improvement of Aureus’ already successful TechniCool program which made golfing in hot sticky weather while staying comfortable possible. This moisture wicking technology pulls moisture off of the skin to the outside of the shirt for quick evaporation and dryness in any environment.
The TechniCool Elite combines the moisture wicking properties of the TechniCool polyester with two-ply double mercerized cotton.
"Our performance apparel featuring the TechniCool Elite product line continues to shatter our company’s sales records, "said Geoff Stiles, Aureus Vice President of Sales and Marketing.
Through a special knitting process called "plaiting" Aureus is able to put TechniCool moisture wicking polyester on the inside of the shirt next to the skin for added comfort. The outside of the shirt is 70 percent two-ply double mercerized cotton which gives the shirt a rich, luxurious sheen and hand feel.
"The TechniCool Elite is the perfect shirt for those customers who want a fine mercerized cotton shirt with moisture wicking features," said Stiles. "Now you can look good and be comfortable at the same time."
Aureus’ strong retail sales figures for the first two quarters of 2006 continue to demonstrate consumers’ faith in this long-standing, quality brand.
The suggested retail price of the TechniCool Elite is $59.95 and it is available in sizes small to 3XL and comes in five colors: Flush, Lemoncello, Midori, Rio Red and Tournament Blue.
Contact:
Holly Geoghegan
Golf Marketing Services
407-682-4853
holly@golfmarketinginc.com
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