Vail’s leading Private Club Community to implement activity-based workflow technology to deliver superior member services and grow membership
Manhattan Beach, CA – July 24, 2006 – Vertical Communication Technologies (VCT), the leading provider of membership marketing, sales process management, and e-newsletter publishing to the private club industry announced today that The Club at Cordillera has implemented MemberReachâ?¢ to improve communication with club membership and increase new membership sales activity and effectiveness.
Cordillera evaluated many alternative solutions before selecting VCT’s MemberReachâ?¢ for its unique ability to track multiple sales processes, including new membership sales and event planning, as well as homeowner association documents and financial records, while delivering company-wide visibility into the sales pipeline.
Working with Cordillera on the selection and review process was Integrated Technology and Consulting of Avon, Colorado. Jim Pyke, CEO, commented, " As much as we were impressed by the features and capabilities of MemberReachâ?¢, it was VCT’s understanding of Cordillera’s business needs that made MemberReachâ?¢ the superior choice. System flexibility and the extensive reporting were also a big plus."
VCT is the pioneer of on-demand membership marketing and relationship management solutions for the golf & club industries. Since 1999, VCT has helped hundreds of clubs and other industry organizations nationwide rapidly implement solutions to drive increased sales and marketing effectiveness – the most recent of which, the Club NewsMakerâ?¢ e-newsletter publishing service, which has grown to be the company’s most popular offering.
VCT’s web-based solutions allow clubs and organizations within the golf industry to more effectively attract and retain prospective members, as well as communicate more efficiently and effectively with existing audiences, whether members, clients, or customers.
According to Dan Sharry, VCT’s Vice President of Sales, the implementation will include significant customization, which is one of the strengths of MemberReachâ?¢. "It’s always a challenge to step up and meet the demands of a high profile organization like The Club at Cordillera, but we’ve been in the business long enough to know that our products really shine when expectations are high."
For more information on VCT or the MemberReachâ?¢ solution, visit http://www.vctcorp.com
About Cordillera
With neighborhoods located on the valley floor as well as high above on the surrounding ridges of the Vail Valley, The Club at Cordillera is the recreational and social centerpiece of the most extraordinary private mountain community in North America. Cordillera encompasses over 7,000 acres, and features four extraordinary golf courses by Tom Fazio, Jack Nicklaus, Dave Pelz, and Hale Irwin, each with an award-winning clubhouse. For more information, please visit Cordillera on the web at www.cordillera-vail.com
About VCT
VCT is the leading provider of membership marketing, sales process management and e-newsletter publishing solutions to the private club industry. By combining best-of-breed sales and marketing technologies with proven communication strategies, VCT empowers its customers to drive increased revenues, profitability, and growth. Whether you are a member-based organization interested in driving a more effective member acquisition effort, a golf management company in need of a solution that drives facility revenues and increases pipeline visibility across your entire portfolio, a residential community developer wishing you could find a system that will help your team increase both membership and real estate sales, or a membership marketing consultancy desiring a more streamlined approach to managing your client relationships, VCT has the solution to meet your specific needs. For more information, please visit VCT on the web at www.vctcorp.com.
About Integrated Technology & Consulting
Integrated Technology & Consulting specializes in Business Information Technology solutions for both Public and Private Golf Clubs and Resorts. For more than 12 years, ITC has provided club owners, developers, or third party management companies with consultation and customized solutions designed to meet their operational needs in Member Management, Marketing and Property Management, Proshop/POS Retail, Food and Beverage and Accounting systems. For more information, please visit: www.integratedtc.net
Contact:
Dan Sharry
VP, Sales & Marketing
Vertical Communication Technologies
877.258.2676 ext 214
dsharry@vctcorp.com
