PMA takes time, tediousness out of ordering process for pros
SAN LEANDRO, Calif. – If you’re serious about improving your profit margins while offering greater value apparel to your customers, then check out Pima Direct’s "Factory Direct" business model. One secret is the model reduces the inventory risk by selling a pre-coordinated 36-piece presentation called "Professionally Merchandised Assortments" or PMA. Each 36-piece assortment consists of six units per color/pattern all offered in a 1-M, 2-L, 2-XL, 1-XXL size scale.
The PMA concept takes the time and tediousness out of the apparel ordering process and makes it a snap for the members and consumers.
"A PMA is a presentation in the box," said Mark Killeen, Pima Direct Managing Partner. "We spend weeks selecting just the right combination of colors, fabrics and models to insure the presentation at retail is the best possible. PMAs allow us to better manage our inventory which is often the largest cost to a typical apparel company. We pass these savings on to our customers enabling them to buy at unprecedented margins and offering the highest value possible to the consumer. This is the concept that has literally built businesses like Nordstom. When you start with 65 percent margins, you have great markdown protection, which is something we try to educate the buyers about. We provide our customers with Promotional Strategies that allow them to create excitement in the shop, drive volume, and still achieve far better than average ending gross margin," he said.
As many shop owners know, ordering is only half the battle, actually getting what you ordered is another challenge. You can spend hours selecting individual colors, patterns and sizes only to receive an incomplete delivery. That doesn’t happen with Pima Direct.
"When you open the carton you will find just the right combination of garments to insure your presentation is perfect," said Killeen. "We have an impeccable record shipping PMAs over 99 percent complete so you are sure to receive what you ordered with complete size scales."
Pima Direct is a company built from scratch to enable specialty retailers to buy the finest in apparel at margins typically available only to the largest retailers.
"Since partnering with Pima Direct, our basic shirts sales have doubled," said Ken Woods, Head Golf Professional Pasatiempo Golf Club. "I credit this success to a solid company with great shipping practices and above all great products!"
Pima Direct’s most popular shirt offering is their 60’s Two-Ply Mercerized Supima. The shirts are offered in both the in-stock program and fashion goods.
"The hand feel and luster of these mercerized garments is equal to the best in the industry at a fraction of the price," said Killeen. "The member or consumer gets a like kind garment to some of the finest brands in the industry for up to $20 less at retail while the golf professional or shop owner makes twice the margin. It’s definitely a win, win situation for everyone involved."
Contact:
Holly Geoghegan
President
Golf Marketing Services
O. 407.682.4853
C. 321-303-9684
