Two New Gore-Tex G>SOK Golf Shoes and a Classic Offering Widens Appeal of the Non-Cleated Outsole
Waltham, MA, August 14, 2006 . . . The Etonic G>SOKâ?¢, the 1st non-cleated performanceâ?¢ golf shoe, has taken the golf world by storm. This popular shoe, introduced last year, has emerged as one of the top selling shoes in golf shops. And now, to widen the appeal of G>SOK technology, Etonic has introduced three new models for 2007. The G>SOK GT which features a traditional last, enhanced outsole and GORE-TEX®, G>SOK XCR, a outdoor athletic looking shoe featuring trail running technology for golf with GORE-TEX and the G>SOK Classic which is designed with a traditional look and streamlined fit.
"The G>SOK has been an amazing innovation," stated Karen Pitts, vice president Etonic Worldwide. "Golfers not only enjoy the level of convenience it provides by being non-cleated, but also the fit and comfort features are far superior to other golf shoes on the market. Now with the addition of the G>SOK-GT, G>SOK XCR and G>SOK Classic we are able to broaden the appeal of G>SOK technology by offering golfers distinct benefits with each model."
The new G>SOK-GT features an enhanced Multi-Zone Traction Systemâ?¢ outsole by Goodyear with extended flex zones, longer stability bars, and additional tri-directional pyramid turf grips for superior traction. A TPU stability shank also provides added arch support and lateral stability. The full grain leather upper has a new sleeker last giving the shoe a more traditional look without sacrificing comfort and fit. The soft leather linings of the G>SOK-GT combined with GORE-TEX® moisture wicking linings provide superior waterproof protection and maximum breathability.
The G>SOK-GT is available for men in one pattern and three colorways: white/brown, white/black, and black. The size run is 7-14 medium and 7-13 wide. The suggested retail for this two-year waterproof guarantee shoe is $125.00.
The G>SOK XCR is another industry first for Etonic. By incorporating outdoor technology into the G>SOK category, the XCR provides golfers with a non-classic golf shoe that is extremely durable in all types of terrain and weather. The Gore-Tex XCR membrane, which is used in trail running shoes, is a waterproof breathable membrane that provides extra comfort by keeping the foot dry. In addition, the popular G>SOK outsole provides outstanding traction from all types of lies.
The G>SOK XCR is available in a men’s bold two-tone black sporty style. The two-year waterproof warranty golf shoe comes in a size range of 7-14 medium and 7-13 wide. The suggest retail of the G>SOK XCR is $125.00.
The G>SOK Classic has all the features of the popular G>SOK shoe but provides a more streamlined fit with a design that has a casual look of a traditional golf shoe.
The Classic comes in two styles and four colorways: black, white/dark brown/black, brown blucher and black blucher. The size run is 7-15 medium, 7-14 wide and 7-12 extra wide. The suggested retail for this one-year waterproof guarantee is $100.00.
Founded in 1876 by Charles Eaton, Etonic success in footwear through the years has been driven by technical innovation, superior quality and ultimate comfort. Headquartered in Waltham, Massachusetts, Etonic has a complete line of men’s and women’s footwear and accessories for golf, bowling, running and walking. For information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com.
Contact:
Jackie Beck
For Etonic PR
860.304.3643
