CARLSBAD, Calif. (August 11, 2006) – Last year adidas Golf launched the Tour 360, a golf shoe with a blend of performance, comfort and style that made it an overnight sensation among tour professionals and consumers, as well as the most popular piece of adidas Golf footwear ever. Available in a variety of color combinations, adidas Golf has created one more Tour 360 color scheme: red, white and blue for U.S. Captain Tom Lehman to wear in this year’s Ryder Cup. Only 2006 pairs will be made, most of which will be sold at a select list of adidas Golf’s retail partners starting August 14th. Each shoe will be numbered on the heel from 1/2006 to 2006/2006. U.S. Captain Tom Lehman will wear 1/2006.
The shoe’s upper is white; the 360 wrap, which envelopes the mid-foot, is navy blue; and the three stripes on each side of the shoe, are red. "USA" is emblazoned on the upper and red stars, which are scattered across the sole, are clearly visible when the player lifts his back foot at the finish of the swing.
This special edition Tour 360 is adidas Golf’s way of paying tribute to both our country and the sportsmanship of international matches. In consultation with Lehman, adidas Golf made the decision to donate a portion of the sales proceeds to the charity of his choosing, A Hand of Hope.
"A Hand of Hope is an amazing organization that works to provide hope for children who are dealing with life threatening illnesses," said Lehman. "Anyone who has been around families in the middle of these kinds of circumstances understands the despair and uncertainty of their situations. Anything that can give children hope, something to look forward to and a reason to keep fighting on, is a wonderful thing. That is what A Hand of Hope is all about: it helps buy time and sometimes time is all that is needed to let technology and advances in treatment save lives. The power of a good attitude can not be underestimated in the lives of children battling to survive."
The suggested retail price for the red, white and blue limited edition Tour 360 is $200.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Consumers can learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
