WARREN, Mich. â?” Tiger Shark Golf announced that they have retained Golf Marketing Services to handle their public relations duties. As the company moves forward, GMS’ aim will be to help position Tiger Shark with their goal of becoming a premium putter, wedge and women’s company.
"GMS is extremely effective at creating the buzz and developing market leaders in golf" said Dean Dingman, co-owner of Tiger Shark. "The addition of GMS’ experienced marketing team will be key to repositioning our company as a premium brand."
Technique Golf, the parent company of Tiger Shark, was started in 1996 by Dean and his brother Darin Dingman. They revived the Tiger Shark brand in 2000 when they launched a complete product line at the PGA show in Orlando and haven’t looked back since. Their original focus was on men’s drivers, woods, and irons. But with price compression in those areas, Tiger Shark switched their focus to women’s clubs and niche items like putters, wedges and hybrids. No matter which direction they chose, the Dingmans had an eye for success as sales for Tiger Shark have steadily increased by at least 30 percent a year since the brothers reawakened the dormant brand.
In 2004, Tiger Shark signed LPGA Hall of Fame member and current Tour player Juli Inkster as a co-designer and spokesperson for a line of clubs with her name. The Juli Inkster Signature Series has been out for over two years and a second generation of Inkster clubs will be launched this fall. Inkster, who won the Safeway International earlier this season, has a career total of 31 LPGA victories, seven of which are majors along with three U.S. Amateur Championships.
Tiger Shark has more than 1,000 accounts in all 50 states with major retailers like
Edwin Watts, GolfSmith, Pro Golf, Nevada Bobs, PGA Tour Shops, Golf Headquarters and Golfers Warehouse. Ninety percent of Tiger Shark sales come from brick and mortar shops with the other 10 percent coming via online distributors.
"Our bread and butter products are putters, grips and the Inkster signatures series set," said Dean Dingman.
Celebrating 35 years, Tiger Shark is known for their innovative and performance driven products that are very unconventional looking. A prime example is their oversized putter grip, which is unconventional but very functional. The grip also serves as a great training aid for putting.
"The history of the oversized grip dates back to the 1980s," Dingman said. "The advantage of the odd-looking grip is that it prevents your wrists from moving through impact which results in much straighter putts. Winn Grips is currently tooling a new version of the grip that will launch this fall."
"We are excited to be joining forces with Tiger Shark," said GMS President Holly Geoghegan. "Tiger Shark has strategically reinvented its brand while sustaining strong name recognition and consumer loyalty during several decades of significant market and technological changes in the golf equipment business. They are a true example of ‘the little engine that could’ and they’re still smoking."
Contact:
Holly Geoghegan
President
Golf Marketing Services
O. 407.682.4853
C. 321-303-9684
