Top-rated club selects UpLink’s INOVA GPS Golf Business Solution to wow golfers and sponsors with better widescreen display in golf car dash
AUSTIN, Texas (August 1, 2006, 2006) – UpLink Corporation (UpLink) announces that FireRock Golf Club (FireRock) in London, Ontario has equipped its course with 80 new Club Car Precedent electric golf cars complete with the INOVA roofview GPS and car control technology from UpLink. The widescreen roofview displays enable better viewing of course maps and sponsors advertisements, and have enabled FireRock to sell $90,000 in annual advertisements that will be displayed on the GPS screens across the course.
FireRock selected UpLink’s INOVA solution because it is the only GPS system that offers a comprehensive advertisement management system. "INOVA’s widescreen GPS display is a huge hit with both golfers and sponsors," comments Jake Norris, Director of Golf at FireRock. "Golfers love the dynamic course map displays on the wide screen while sponsors appreciate the better placement and viewing of ads. In fact, with INOVA, we’ve already sold $90,000 worth of advertising."
"At UpLink, we recognize the importance of advertising as a new revenue stream for golf courses. As a result, we’ve developed the industry’s most comprehensive and effective GPS advertising software and revenue programs," states Mike Cronin, senior vice president of sales and marketing for UpLink. "Combining our advertising software and programs with the latest in widescreen display technology has been a hit not only with FireRock, but golf courses across North America."
FireRock uses the EventLink Advertising Manager software, available as a completely integrated module with its INOVA Golf Business Solution, to quickly and easily upload and schedule advertisements that are displayed on the golf car GPS screens across the course. UpLink provides support to FireRock to locate and book new sponsors through its AdSmart Revenue Program.
For more information on UpLink’s INOVA solution and its advertising software and programs, please visit www.uplinkgolf.com or contact Corrine Perry-Rotan at cperry@uplinkgolf.com or 512-637-4884.
About UpLink
Since 1998, Austin, Texas based UpLink Corporation has developed innovative GPS-based business solutions to help golf courses, clubs and resorts across North America engage their golfers, secure their fleets and transform their bottom lines. Considered the fastest growing GPS golf solutions provider in North America, UpLink’s solutions are installed at renowned courses including Walt Disney World Resort and Poppy Hills Golf Course. This year, UpLink introduced a completely new point of view on GPS with INOVA, a total GPS golf business solution offering a number of industry firsts including integrated widescreen dashview or roofview GPS displays, multimedia audio, integrated maintenance vehicle tracking applications and multi-event GPS advertising.
Committed to assisting courses in generating revenue while controlling costs, UpLink offers a turnkey sponsorship program to help courses transform GPS advertising into long-term profit centers. The last 20 courses to use this program averaged over $78,000 in annual advertising revenue. Moreover, UpLink offers the only GPS solutions with intelligent car control options, addressing key issues of golfer safety, car theft and course damage. Committed to GPS golf industry innovation, UpLink owns a number of patents and is the exclusive GPS partner to leading golf car manufacturer, Club Car, Inc. For more information, visit www.uplinkgolf.com.
About FireRock
FireRock Golf Club is Southwestern Ontario’s newest and most exciting public golf course. Its challenging 18-hole championship course was designed by renowned Canadian golf course architect Tom McBroom. Framed by natural grasses and trees, captivating landforms and ragged handmade bunkers, this stunning course flows effortlessly over pastureland, across environmentally significant savannah grasses and the Oxbow River Valley. For more information, visit www.firerockgolf.com.
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