HUNTINGTON BEACH, CA…FIDRA is pleased to announce that the company will introduce of its new logo at the 2006 PGA Championship, in Medinah, Illinois. PGA TOUR players Jerry Kelly, Harrison Frazar and Wes Short, Jr. will be carrying FIDRA staff bags during tournament play. These new FIDRA staff bags prominently display the company’s new logo, which is a blue tartan design. This new logo replaces the company’s former logo, Vera, the arrowless archer, which has adorned all FIDRA apparel since the company’s inception in 2001. "Vera, in and of itself, was a confusing logo," said Jim Fitzpatrick, National Sales Manager for FIDRA Apparel. "Our goal was to create a simple yet memorable logo and concentrate on producing high quality performance golf apparel."
The lines from FIDRA will include clothing that is fashion forward yet classic in appearance. These new lines are designed with technologically advanced fabrics that will not only wick away moisture, but also feature built in UV protection and an anti-bacterial element. "We are extremely excited about FIDRA’s new association with Cleveland Golf," said Todd Harman, Vice President of Product Marketing for Cleveland Golf. "The recently introduced spring 2007 FIDRA line really illustrates the company’s new focus on performance golf apparel."
The introduction of the new logo during the PGA Championship is also a strong indication of the influence that Cleveland Golf has on FIDRA, as well as the identity that FIDRA will take on in the future. "I believe this will be the first time that staff bags for an apparel company will be carried during a major championship on the PGA TOUR," said Randy Romberg, Vice President of Communications for Cleveland Golf. "Jerry, Harrison and Wes wanted to carry the new staff bags at the event because they love the look and feel of the new FIDRA apparel line."
For more information on FIDRA and their products, please visit www.fidragolf.com. High-resolution images of FIDRA products are available to download from the Cleveland Golf website (www.clevelandgolf.com) under the Media Center. Please call customer service for user name and password information.
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