CARLSBAD, Calif. (August 22, 2006) – Each year, tens of thousands of trade and media representatives from the global sports community gather at ispovision to see what’s new and hot in sports style. This year’s mega-event was held in Munich, Germany from July 16-18, where 1,015 exhibitors from 47 countries presented their latest innovations and collections for summer 2007. An international jury composed of fashion specialist dealers from several countries judged garments, submitted by 41 brands in five product categories, on the basis of their salability, innovation and design.
adidas Golf’s ClimaCool® line of golf apparel and ClimaProof® line of golf outerwear were instrumental to helping adidas Golf earn ispovision’s highest honors in the Global SportStyle "golf function" category. Last year, adidas Golf’s Tour 360 golf shoe earned the Footwear of the Year award; a significant achievement given that the category encompasses sport footwear of all types, not just golf-specific.
"To be recognized by ispovision as a global leader in performance and style is a testament to the strength of our ClimaCool and ClimaProof technologies," said Tiss Dahan, director of global apparel for adidas Golf. "Our latest ClimaProof innovations, including softshell and compression, are engineered to help men and women golfers feel more comfortable in any weather conditions."
"This award is a tribute to our product teams for their talent for blending superior technologies with contemporary style," said Merle Marting, senior vice president of adidas Golf. "For the second year in a row at ispovision the industry has recognized what the consumer already knows – that you don’t have to sacrifice performance, comfort or style when it comes to golf footwear and apparel. adidas Golf successfully blends all three, which has made us a leader in this industry."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.
Contact:
TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
