Harry Vardon Golf USA announced today the release of Vardon & Ray and Vardon, two new lines based on the phenomenal success of the Harry Vardon Collection. Vardon & Ray; men’s performance line, and Vardon, an active, easy care women’s line will be introduced to show attendees at the 2006 PGA Fall Expo in Las Vegas, September 13-14, at the Mandalay Bay Resort & Casino. Harry Vardon Golf USA will be located in booth 341 at the show.
Like the Harry Vardon Collection of fine, triple mercerized, 60×2 cotton shirts and accessories; Vardon & Ray and Vardon exude quality while reflecting fashion trends and complimenting active life styles with technical and easy care products. Just as in Harry Vardon, by removing the "middle man," exceptional apparel is offered to the customer at an undeniable value creating terrific margins for the shop owner.
Performance is the key in Vardon & Ray which is apparent by the fabric used; cotton and polyester-creating Cool Care Performance Wear and 100% polyester double knit-creating Cool Care Xtreme Performance Wear. The fabric draws moisture away from the body and releases it, allowing the wearer to have cool, dry skin whatever the temperature. Where Harry Vardon is classic and timeless, Vardon & Ray offers trend setting apparel. This line has allowed the company to reach a broader customer base by offering both a classic, sophisticated line and a performance, "tech" line.
President, Ray Ping comments on the line additions, "With the addition of Vardon women’s and Vardon & Ray Performance Wear we’ve answered the requests from our current customer base and sales force who wanted to offer our fantastic quality and exceptional value to a broader group of consumers."
The Vardon & Ray line has already followed in its predecessor’s footsteps by creating an overwhelming response by buyers.
Vardon, the company’s new women’s line, is debuting with rave reviews as well. Inspired by Harry Vardon’s impeccable taste in apparel which earned him the name "The Stylist", Vardon is finely crafted active women’s apparel. Classic and easy to care for, Vardon can easily be worn on and off the golf course.
"The goal was to create a stylish and comfortable line for the modern woman. When I get a chance to golf there isn’t time for a wardrobe change. I can wear Vardon to the office, run my errands and hit the course without having to waste time. If you’re looking for the latest fad apparel line, it’s not us. We wanted our women’s apparel to be timeless, elegant and functional. We’ve accomplished that mission." says Jennifer Ping, Vice President.
Although each line- Harry Vardon, Vardon & Ray, and Vardon all have distinct differences reaching distinct markets, one theme remains consistent; exceptional quality, construction and value known as "The Harry Vardon Difference."
The world of golf apparel is changing; expect to see Harry Vardon Golf USA continue to revolutionize the way golf apparel is viewed.
For more information, material, or interviews please contact
Harry Vardon Golf USA, Shanna Twesme, Marketing, (507) 474-4653, shannat@harryvardongolf.com.
Contact:
Harry Vardon Golf USA
Shanna Twesme, Marketing
(507) 474-4653
shannat@harryvardongolf.com
