VCT will also continue to serve as the exclusive technology partner for the Association
Manhattan Beach, CA – August 28, 2006 – The PCMA announced today that it has endorsed Vertical Communication Technologies (VCT) and its line of membership marketing technology solutions for the second year in a row.
"As the Association strives to make an impact in the industry and raise awareness of the critical role played by membership/marketing directors, we continue to see VCT as a valuable partner and a key piece of the membership marketing product mix. At PCMA, our job will not be finished until the role of the club marketing team at private clubs is recognized by club management and directors for the important contribution it makes to the club’s success. In the same way a superintendent relies upon great machinery and the best products available to keep the greens up to par, the membership and marketing directors must leverage the best "tools" and technologies available if they are going to achieve success in an increasingly challenging industry. And that’s where we see VCT filling a very necessary role," said John Fornaro, Executive Director of the PCMA.
VCT is the pioneer of on-demand membership marketing and relationship management solutions for the golf & club industries. Since 1999, VCT has helped hundreds of clubs and other industry organizations nationwide rapidly implement solutions to drive increased sales and marketing effectiveness – the most recent of which, the Club NewsMakerâ?¢ e-newsletter publishing service, which has grown to be the company’s most popular offering. This endorsement by PCMA, for the second consecutive year, is further confirmation to the market that technology is no longer just a back-office necessity. It also reaffirms that, in today’s club industry, industry-specific solutions like those from VCT are vastly superior to generic systems because of their detailed understanding of club sales and marketing.
Continued Fornaro, "VCT’s membership marketing solutions, particularly MemberReach, not only help drive sales effectiveness for clubs in need of new members, but empower the membership director to succeed and communicate more effectively and efficiently with the existing membership base. In this way, VCT and PCMA continue to have a shared mission – to inform, educate and provide practical solutions."
"We are very proud of this endorsement and believe the PCMA alliance provides an outstanding platform to educate and inform," said Stephen Ready, President & CEO of VCT. "What’s often overlooked is that the PCMA is itself a membership organization, and as with any membership organization, it depends on its understanding of the nuances and challenges of member acquisition and retention programs for success. It’s a great feeling to know that the PCMA understands that by working with VCT, these challenges can be met with solutions, both at the club level as well as in its own organization."
"We are delighted to have VCT as our technology partner for a second year," said PCMA manager Stephan Chaney. "The VCT brand will be featured prominently during our San Antonio marketing conference, and we look forward to a positive response from the membership!"
For more information on VCT or MemberReachâ?¢, contact Dan Sharry at 877.258.2676 ext 214, dsharry@vctcorp.com or visit the company’s web site at www.vctcorp.com
About VCT
VCT is the leading provider of membership marketing, sales process management and e-newsletter publishing solutions to the private club industry. By combining best-of-breed sales and marketing technologies with proven communication strategies, VCT empowers its customers to drive increased revenues, profitability, and growth. Whether you are a member-based organization interested in driving a more effective member acquisition effort, a golf management company in need of a solution that drives facility revenues and increases pipeline visibility across your entire portfolio, a residential community developer wishing you could find a system that will help your team increase both membership and real estate sales, or a membership marketing consultancy desiring a more streamlined approach to managing your client relationships, VCT has the solution to meet your specific needs. For more information, please visit VCT on the web at www.vctcorp.com.
About Professional Club Marketing Association (PCMA)
The Professional Club Marketing Association (PCMA) is the sole national association for membership / marketing directors in the private club industry. The association’s primary role is to provide membership marketing directors with relevant information on trends affecting the private club industry, to provide an encompassing educational venue from which to grow professionally, and to represent its members to the other professional associations within the industry.
For more information on PCMA or the upcoming eleventh annual-national conference in San Antonio, Texas titled "Membership Marketing in the 21st Century", visit the company’s website at www.proclubmarketing.org.
Contact:
Dan Sharry
VP, Sales & Marketing
Vertical Communication Technologies
877.258.2676 ext 214
dsharry@vctcorp.com