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Softspikes Dominates The Field At Reno-tahoe Open And WGC – Bridgestone International

August 29, 2006

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More Than Two Thirds Of Players Wearing Plastic Cleats Choose PrideSports; Pulsar Is #1 Choice Among Plastic Cleat Wearers At Both Events

Gaithersburg, Maryland, August 28, 2006 â?¦ As it celebrates 10 consecutive seasons as the #1 Cleat on the PGA TOUR, and backed by 163 PGA TOUR wins, Softspikes® brand cleats, made by PrideSports, the world’s leading cleat company, dominated the field this weekend at both the Reno-Tahoe Open, held at the Montrêux Golf and Country Club in Reno, Nevada, and the WGC-Bridgestone Invitational, held at the Firestone Country Club, in Akron, Ohio, as more than two thirds of the players choosing to wear plastic, wore Softspikes brand cleats. Further, Pulsar by Softspikes was the number one choice among plastic cleat wearers at both events.

"It is extremely rewarding to continually see that the majority of players wearing plastic cleats are still choosing to wear our product," said Todd Ward, Director of Sales, Pride Sports. "It creates a true testimonial of the comfort, traction, and performance characteristics of our cleats."

Pulsarâ?¢ by Softspikes® features the Company’s proprietary Reactive Comfort Technologyâ?¢, which delivers maximum comfort and performance via a 16 component design that reacts to every angle of force exerted by the golfer. As part of this design, flexor knuckles placed at the flex point on each of Pulsar’s eight legs offers enhanced strength, responsiveness and more than twice the flexibility of any cleat on the market. In addition, reinforced arched webbing between each of Pulsar’s legs delivers instant energy return every time the cleat is compressed. As a result, all of these features combine to produce a cleat offering unmatched stability and comfort.

Softspikes is a division of Pride Sports, which was formed in January 2003, following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, Pride Sports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.

Contact:
Glenn Mastro

gmastro@mastrocomm.com

Mastro Communications, Inc

732-469-5700

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