Octagon, world leader in sports and entertainment selects eGolfScore as eGolfScore UK is established for local market presence
Flemington, NJ, September 6, 2006 – eGolfScore, the leading provider of wireless scoring for individual golfers as well as corporate, celebrity and charity golf events across North America, establishes eGolfScore UK to provide support for an aggressive European expansion, including a series of HSBC Regional Customer Days and the 2006 Gary Player Invitational.
In July 2006, eGolfScore teamed with world leader in sports and entertainment, Octagon, to add a "special touch" to five HSBC Regional Customer Days held at leading golf clubs, including the following: Moor Allerton Golf Club (6/7), The Oxfordshire Golf Club (7/3), The Vale Hotel, Resort & Spa (7/5), Edgbaston Golf Club (7/12) and The London Club (7/25). Check out the events at the "View An Event Live" section of the eGolfScore web site.
eGolfScore also scored the 2006 Gary Player Invitational held at Wentworth Club (7/23 – 7/24), one of the most successful charity golf events in recent history. Previously, eGolfScore scored the 2005 Gary Player Invitational at The K Club in Ireland, home of the 2006 Ryder Cup.
"What an honor to be chosen by an entertainment and marketing giant such as Octagon; their mission is to create passion-driven solutions for their clients," said Joe Kaplan, eGolfScore Co-Founder and CEO. "eGolfScore’s slogan – ‘Relentless Passion’ – is a perfect compliment, as we delivered a unique, memorable experience for HSBC, one of the largest banking and financial services organizations in the world."
According to David Collins, Octagon Golf Account Director, "Octagon provides world-class sports and entertainment event marketing solutions for our clients – adding eGolfScore to the HSBC Regional Customer days and Gary Player Invitational helped us to deliver on that promise. Whilst golf events can be a relatively tried and tested relationship-building platform, we continue to look for innovative ways to establish a leadership position for our events. The eGolfScore system also helps to provide greater exposure for events through the on-site and internet exposure provided by eGolfScore’s wireless scoring system."
Introducing eGolfScore UK
eGolfScore’s events across the United Kingdom were managed and directed by eGolfScore UK, established in June 2006 with Paul Fenton and Richard Woolley. Seasoned professionals in the golf industry with over a total of 25 years experience, the eGolfScore UK team boasts golf management experience at the Wentworth Club (UK), Basingstroke Golf Club (UK), Mount Juliet (Ireland) and the K Club (Ireland).
"eGolfScore UK’s main focus will be corporate golf events looking to benchmark themselves as leaders in corporate golf days within their respective industries," said Paul Fenton, General Manager eGolfScore UK. "The corporate golf market is always looking for ways to distinguish their golf days and to ensure a highly-unique experience – we plan to deliver that to the UK market as we introduce eGolfScore to everyone involved in golf and business."
Secondarily, eGolfScore UK will target private golf clubs and golf management organizations looking for ways to distinguish their golf days from others. By "building in" the eGolfScore wireless scoring system into their golf packages, they will be able to offer a unique selling point over their competitors.
About eGolfScore
Making amateur golfers feel like PGA Tour pros since 1999, eGolfScore is the leader in packaging and harnessing the power of digital media, wireless communications and the world of golf for individual golfers as well as corporate, celebrity and charity golf events across North America, Europe and Asia.
Handheld wireless scoring devices, big-screen TV leaderboards, event Internet broadcasts and a highly-differentiated media delivery system deliver an unparalleled experience to some of the world’s most prestigious organizations, including Trump Golf, BellSouth, American Cancer Society, Verizon Wireless and Autism Speaks to name a few. For more information about eGolfScore, contact us at www.egolfscore.com.
About Octagon
Octagon is a world leader in sports and entertainment marketing with global expertise in consulting, athletes & personalities, event management, property representation, marketing solutions, licensing and merchandising, talent procurement and television rights and production. As part of The Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services, Octagon employs more than 1,000 people in 24 countries across 6 continents.
Contact:
Linda Everk
VP of Marketing
eGolfScore
(877) Score18 (877-726-7318; x-512)
everkl@egolfscore.com
www.egolfscore.com
