SAN LEANDRO, Calif. – Pima Direct, the company dedicated to providing the golf retailer with quality, price point and strong gross margins, will debut its new spring 2007 line at Booth 428 in the PGA Fall Expo in Las Vegas, Nev. Sept. 13-14.
Their new line features 60’s double mercerized Supima cotton golf shirts and sweaters. Pima Direct will introduce its unique PimaTec fabric which uses a unique twisting of the luxury Supima with wicking Microfibre. The company will also be launching its new QuadTec line of performance apparel with wicking, SPF 40, antimicrobial and antistatic features at the Expo.
"We are excited about our new spring line and know that our buyers will be equally impressed with it, especially our new QuadTec line of performance apparel," said Mark Killeen, Pima Direct Managing Partner. "All of our products are available with your own private label enhancing the value of the products you buy and differentiating yourself from the competition."
Pima Direct has built its product line and merchandising around a "Factory Direct" model. The model reduces the inventory risk by selling a pre-coordinated 36-piece presentation called "Professionally Merchandised Assortments" (PMAs). The PMA concept takes the time and tediousness out of the apparel ordering process which is often an annoyance for the buyer.
"Our PMA program provides a straightforward effortless buy," said Killeen. "We have a tested, proven, turn-key ensemble package, complete with matching embroidery that allows the buyer to purchase an entire season of apparel (36-144 pieces) in about 15 minutes."
Contact:
Holly Geoghegan
President
Golf Marketing Services
O. 407.682.4853
C. 321-303-9684
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