CARLSBAD, Calif. (September 8, 2007) – TaylorMade, a brand of the TaylorMade-adidas Golf Company, has announced plans to participate in the January 2007 PGA Merchandise Show & Convention in Orlando, Fla., within the new PGA Equipment Forum – an interactive platform featuring The PGA of America’s equipment partners.
TaylorMade, the No. 1 metalwood brand on the PGA Tour*, will offer a thorough presentation of its metalwoods, hybrids, irons and putters within the new forum in order to assist PGA members with the retail sell-through of TaylorMade products at PGA Member facilities. TaylorMade will also offer product demonstration opportunities both indoors, at the Equipment Test Center located on the Show floor, and outdoors, at the PGA Demo Day located at Orange County National Golf Center and Lodge.
Additionally, adidas Golf, also a brand of TaylorMade-adidas Golf, will exhibit its complete line of footwear and apparel within the apparel section on the Show floor at booth number 6077.
"We’re very excited about the PGA Merchandise Show’s renewed focus on equipment, equipment technology and custom-fitting," said TaylorMade-adidas President and CEO Mark King. "As the industry leader in these categories, we value the opportunity to participate in the new PGA Equipment Forum so that we can actively engage and educate PGA Professionals about our new products, technologies and staff programs."
"The TaylorMade-adidas Golf Company has long been an advocate in expanding opportunities for our more than 28,000 men and women PGA Professionals," said PGA of America CEO Joe Steranka. "We are especially pleased that the new PGA Equipment Forum at the 2007 PGA Merchandise Show provides a fresh platform to foster an even stronger partnership and better understanding of TaylorMade technology to assist PGA Professionals with instruction and custom clubfitting services."
TaylorMade’s support of The PGA of America encompasses a wide range of events and member programs including serving as Official Product Partner of the PGA Learning Center in Port St. Lucie, Fla., through its state-of-the-art MAT-T clubfitting system; and through title sponsorships of the TaylorMade-adidas Golf PGA Winter Championships and the TaylorMade-adidas Golf PGA Assistant Professional Championship; and as a presenting sponsor of Golf Retirement Plusâ?¢, a supplemental retirement program for PGA Professionals.
*According to Darrell Survey brand counts for metalwoods, including drivers, fairway woods and hybrids during 2006.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
Taylor Made Golf Company has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf footwear and apparel is the choice of hundreds of professional golfers around the world. Learn more about TaylorMade-adidas Golf and its brands at (800) 888-CLUB or www.tmag.com , www.taylormadegolf.com , www.adidasgolf.com , www.maxfli.com or www.rossaputters.com.
The adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has approximately 25,000 employees worldwide and generates sales of about â?å 9.5 billion (2005).
Since its inception in 1954, the PGA Merchandise Show has served the golf industry as an important forum for its business leaders to gather becoming the world’s most comprehensive golf trade show and convention. In January 2007, the PGA Merchandise Show and Convention will once again welcome more than 40,000 industry professionals to discover the newest golf merchandise, test the latest equipment, enhance careers and business in classrooms and through real-life business models, network among peers and conduct the business of the game. For more information on PGA Golf Exhibitions events, visit www.pgashow.com .
Contact:
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com
PGA of America
Jamie Carbone
Tel: 561-624-8446
email: jcarbone@pgahq.com
