ForeFront Sets Sight on Leading Industry Niche
SPRINGFIELD, Tenn. – As part of its long-term strategy to be the leading supplier of golf accessory products and value-added services, to the golf industry, Datrek Miller International has changed its corporate name to ForeFront Holdings, Inc.
"We believe there is an excellent opportunity to position our company as the dominant supplier in the accessories segment of the golf industry," said Mike Hedge, president and chief executive officer. "Our objective is to build, buy, partner or license leading golf accessory brands to offer to our customers that go far beyond the Datrek and Miller Golf Brands we currently own. Consequently, we needed a name that supported that vision.
"ForeFront was a natural choice because our objective is to be at the ‘forefront’ of the golf industry in terms of offering the most innovative, cutting-edge designs and products from a variety of trusted brands," he added. "In addition to the new name, we have also adopted the tag line, ‘The Golf People.’ Ultimately, this is how we want to be recognized by the industry."
ForeFront Holdings is a publicly-traded company on the OTC Bulletin Board. The company’s symbol is "FOFH."
About ForeFront
ForeFront is a leading supplier of accessory products and value-added services to the golf industry. For over 50 years, the company has had a history and reputation for designing, manufacturing, marketing, and supplying premium golf accessories including golf bags, travel covers, bag tags, head covers, towels, luggage and a wide assortment of gifts and awards. ForeFront services over 7,000 points of sale through multiple distribution channels with a wide selection of products and value-added services representing multiple brands within the golf industry. More information and a full product catalog can be found at www.forefrontgolf.com.
Contact:
Mike Alday
Alday Communications, Inc.
615-791-1535 ext. 22
