MISSISSAUGA, ON – The PGA TOUR has entered a licensing agreement with Waterford Industries Ltd., the master licensee for Weir Golf and Weir Golf Premium, to bring 2007 Presidents Cup licensed merchandise to the Canadian marketplace.
The agreement allows Waterford Industries to distribute The Presidents Cup branded Weir Golf Premium apparel in addition to The Presidents Cup golf accessories under the company’s Waterford Golf brand. Waterford Golf will be offering The Presidents Cup branded golf bags, towels, divot tools and head covers.
"We are thrilled to partner with The Presidents Cup to develop products specifically for our market," said Waterford Industries President Dan Keogh. "With the event being hosted in Canada for the first time and the best players in the world participating, we believe that this will be a landmark event in Canadian Golf history."
"Having the Weir Golf Premium brand and Waterford Industries join our family of licensees in the Canadian market for The Presidents Cup makes perfect sense," said Leo McCullagh, Vice President Marketing, Retail Licensing Worldwide for the PGA TOUR. "The Weir Golf brand is instantly recognizable and associated with excellence, as is The Presidents Cup, which allows for a natural relationship between the two brands."
The Presidents Cup branded apparel and accessories by Waterford Industries will be available at selected retail stores and pro shops nationally beginning fall 2006.
The Presidents Cup will be held at Royal Montreal in Ile Bizard, Quebec from September 24 – 30, 2007.
Contact:
Mark Alexander, Waterford Industries Ltd.
905/569-2570 ext. 25
mark@waterfordltd.com
