Launch kicks off with a $1.6 million promotional plan
ORLANDO, Fla., (September 14, 2006) – Golfweek, golf’s news leader, recently launched the world’s first video-centric golf course real estate Web site, with GolfweekHomes.com. Initial traffic will be driven to GolfweekHomes.com as a result of a 1.6 million investment in the promotional plan, including ads in the Wall Street Journal, Business Jet Traveler, Realtor.com and in all Golfweek properties.
GolfweekHomes.com delivers a one-stop shop where those seeking the finest golf course real estate can turn. An in-depth presentation about each community with beautiful photography and compelling video welcomes each viewer and is designed to drive business directly to featured properties and provide the perspective buyer with the true feeling of the community.
"We’re thrilled to offer the golf course real estate industry and our readers this innovative site," said Golfweek publisher, Jim Nugent. "We believe it will change the face of golf course real estate by giving potential buyers the most in-depth look at some of the nations finest real estate properties."
Each micro site is divided into a community overview page and a golf overview page, which provides the complete story on each community and all that it has to offer, as well as specifics about the golf course. In addition to video, GolfweekHomes.com features, ample course and community photographs, architect biographies, a course map and course scorecard.
Some unique features that separate GolfweekHomes.com from other golf course real estate Web sites include:
â?¢ High Definition Video shot by a 35-year TV veteran who specializes in real estate and destination video.
â?¢ Within each community micro site there are seven opportunities for potential homebuyers to link to the community’s own web site.
â?¢ GolfweekHomes.com captures leads and sends them to a designated contact from the community in real time, ensuring potential buyers receive timely information
â?¢ An advanced search option allows for targeted navigation that will make it easy for a potential buyer to find a desired community based on their search criteria.
â?¢ GolfweekHomes.com has the capability to showcase actual listings from each community.
Founded in 1975, Golfweek is the journal of record for competitive golf. It delivers the most complete news and information about the game, the people and the industry, to golf’s most important audience. Golfweek is a part of The Golfweek Group, which also includes Golfweek’s SuperNEWS, TurfNet Monthly, Golf Life Orlando, FISH & FLY, Art Calendar, TurfNet.com, Golfweek.com, GolfweekHomes.com and golf’s first online television network, GolfweekTV.com. The Golfweek Group is owned by Turnstile Publishing Co., which is headquartered in Orlando, Fla.
Contact:
Amy Bunn, Marketing Manager
407.563.7016
abunn@golfweek.com
