Scratch Golf To Offer "JLM" Wedge Series In 5 Distinctive Sole Grinds To Golfers Through Retail Stores and On Line Retailers
From The Floor of The PGA Fall Expo in Las Vegas, September 13, 2006 – Scratch Golf (www.scratchgolf.com) announced today from the floor of the PGA Fall Expo in Las Vegas, Nevada, the official launch of its "JLM" wedge series. Scratch Golf, which was founded in 2003, has made over 3,000 custom sole grind wedges for golfers from all over the world. Founding partners Ari Techner and Jeff McCoy have created an extensive group of loyal followers with their unique approach to what many consider the most important scoring clubs in any golfer’s bag. Techner, Scratch Golf’s President and CEO, identified what he felt was a serious void in the market place, a lack of high quality, forged wedge offerings from which golfers could choose. While many manufacturers offer forged irons, to date less than 20 percent offer forged wedges. The irony, according to Techner, is that golfers would be better off with cast irons and forged wedges, as it is in the wedges where most golfers would truly benefit from the "feel" that forging can provide. McCoy, Scratch Golf’s master grinder and the most active of only a few master grinders in the United States, has provided Scratch Golf with his very rare grinding talents which have enabled Scratch Golf to provide an almost 100% customer satisfaction rate by matching a golfer’s swing characteristics to a grind that will improve the performance of that golfer’s wedge play. Based on the thousands of custom wedges Scratch Golf has built over the past three years, five sole grinds were chosen for the "JLM" series to fit what Scratch Golf has identified as the three main wedge swing types based on a golfer’s angle of attack and divot pattern. The unique performance benefits of Scratch Golf wedges are defined not only by the ability to create a sole grind to fit these swing characteristics but, just as importantly, by the fact that Scratch Golf wedges are forged from a softer metal, forged 1018 Carbon steel, than any other manufacturer currently offers. The feel a golfer experiences when he hits a forged 1018 Carbon steel Scratch Golf Wedge is often all a golfer needs to experience before making the choice to purchase a Scratch Wedge. It is for this reason that Scratch Golf will have a booth on the floor of the PGA Fall Expo at Equipment Testing Center (ETC) station # 16.
"We at Scratch Golf are very proud to announce the launch of our ‘JLM’ wedge series," Techner stated. "I am so fortunate to have Jeff McCoy as my partner here at Scratch Golf. He is truly a genius in terms of his ability to look at a golfer’s swing and divot pattern and then provide a sole grind on a club to help that golfer maximize pure, clean contact through impact. From the thousands of custom grinds Jeff has done for our customers over the past 3+ years, we have identified five grinds that will fit over 90% of golfers and, as such, will improve their wedge play dramatically. Combine this with the fact that we use heads forged from 1018 Carbon steel from the renowned Ishihara foundry in Japan and I can assure you that you will not find a better wedge on the market today. Using our easy to follow fitting guide, golfers can very easily identify themselves into one of three categories: ‘Sweeper/Slider’, ‘Driver/Slider’ or ‘Digger/Driver’. Once that is done, if a golfer picks up an appropriate wedge to fit his swing type, the soft forged 1018 Carbon will give him a feel and accuracy that he will fall in love with. We literally have to replace demo clubs from our regional rep’s bags almost every day because people want to buy the demo off of them immediately once they have tried it. We are very confident that placing a ‘JLM’ series wedge or wedges in a golfer’s bag will immediately improve his or her short game. I highly encourage anyone in attendance at the Vegas Show to come by our booth at ETC # 16 and hit a Scratch Golf wedge. There is nothing else on the market today that is comparable."
PGA Nationwide Tour Player and Scratch Golf convert Dan Olsen recently had this to say about Scratch Golf wedges:
"Scratch Golf wedges truly offer advantages that other wedges on the market do not. While the grind of Scratch wedges and how they suit each golfer’s particular swing characteristics is important, the key to that performance edge is in the soft, forged 1018 carbon steel. The forged 1018 gives you a sound and feel like nothing else I have experienced. With today’s golf balls getting harder and harder, you need a softer wedge to give your hands the response they need to make the shots necessary within 120 yards of the hole. Scratch Golf wedges have given me back that feel that I have lost. While other manufacturers have been moving toward cast wedges and make them with harder and harder steel, Scratch Wedges with their forged 1018 Carbon steel give you that feel back. I am so pleased to have discovered Scratch Golf. They make the best wedges in golf bar none."
Scratch Golf wedges will be on display and available to "demo" at the Equipment Testing Center on the floor of the PGA Fall Expo at the Mandalay Bay Convention Center, booth ETC # 16 on September 13th and 14th. Scratch Golf President and CEO Ari Techner, as well as Vice President of Sales and Corporate Communications Steve Zunich and COO Chad Techner will be in attendance to demonstrate product, answer questions and assist with the opening of new accounts. Scratch Golf "JLM" Series wedges will be available to attendees for a special Personal Use Discount Price which can be obtained by visiting the Scratch Golf booth.
JLM Series Wedges MSRP
$199.00
About Scratch Golf
Scratch Golf is a premium golf equipment manufacturer dedicated to providing golfers with wedges available in an unprecedented five different grind options. These varied grind selections insure that golfers can find a wedge which will match their particular swing characteristics. Scratch Golf provides golfers and retail sales professionals with easy to identify swing types which are determined by the golfer’s angle of attack and divot tendencies. The golfer merely identifies him/her self under one of several categories (such as "sweeper" or "digger") and then chooses the appropriate "grind" for their wedge. Scratch Golf wedges offer outstanding "feel" due to the use of truly forged 1018 Carbon Steel in the Scratch Golf manufacturing process. While many other golf companies offer products that are "form forged" or a combination of cast and forged that they call forged, Scratch Golf insists on providing wedges that offer the precise grain patterns and feel that only a truly forged golf club can provide. Scratch Golf’s Tour Department has built wedges for many players on various PGA Tours. In fact, in 2006 Scratch Golf has become the fastest growing forged wedge on the PGA’s Nationwide Tour and earned a top ten in the bag of Dan Olsen at the 2006 Nationwide Tour’s "Pete Dye Classic" in late August. Scratch Golf wedges were in the bag of the 2006 U.S. Boys Junior Amateur Champion in July of 2006 and a 54-degree Scratch Golf wedge was used by that champion to hole out from 104-yards in the final round of the Junior Am. Scratch Golf also offers 3 lines of forged irons which are also available in multiple grinds. For more information on Scratch Golf, please contact Vice President of Sales and Corporate Communications Steve Zunich at (800) 834-4834 or via e-mail at stevez@scratchgolf.com.
Contact:
Julia Angelen
The Z Group PR
(760) 243-7981
zgroup@verizonmail.com
