PALM BEACH GARDENS, FL, September 19, 2006 – The Bobby Jones Company has become a benefits provider for the Executive Women’s Golf Association (EWGA), offering discounts on the Bobby Jones Women’s Collection to EWGA members.
"We welcome the Bobby Jones Company as a new benefits provider to our membership," says Pam Swensen, CEO of the EWGA. "Research shows that our members are avid golfers and consumers, spending on average nearly $4000 annually on golf fees, lessons, equipment, apparel and related purchases. They are appreciative and loyal to the many fine companies such as Bobby Jones that offer discounts and special services for members of the EWGA."
The legend that is Bobby Jones includes integrity, dignity and pure elegance and is reflected within one of the finest sportswear collections in the world. Products under the brand set the standard for luxury within the country club lifestyle and the Bobby Jones Women’s Collection is considered among the most desirable collections, both on and off the course. Bobby Jones owns and operates freestanding stores in Beverly Hills, Atlanta, Las Vegas, Hawaii, and a shop within the Hickey Freeman Fifth Avenue flagship store. In addition to its retail stores, Bobby Jones products are also available at fine retailers, specialty stores, country clubs, resorts, and on the Bobby Jones e-commerce site www.bobbyjonesshop.com. Bobby Jones is a division of Hickey Freeman Co., Inc. Hickey Freeman is a subsidiary of Hartmarx Corporation, which produces and markets business, casual and golf apparel for both men and women through a broad range of retail channels.
Since the EWGA started in 1991, more than 80,000 women have benefited from membership in the organization, which is dedicated to providing opportunities to learn, play, and enjoy the game of golf for business and for life. There are currently 120 chapters throughout the United States and Canada.
EWGA chapters provide a wide range of golf, social and networking activities for both new and experienced golfers. A welcoming environment, golf education and player development, and organized play programs are part of the many benefits of EWGA membership.
Celebrating its 15th Anniversary in 2006, the EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and membership, visit www.ewga.com.
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
Julie Beynon
Bobby Jones
212-826-3513
jbeynon@bobbyjonesintl.com
