2006 John Deere Classic Champion Plays Key Product Development Role
(Markham, Ontario) – Trend-setting performance apparel designer Ralph Dunning and his company, Dunning Golf, have extended their endorsement agreement with the PGA Tour star John Senden.
Under terms of this multi-year agreement, Senden will wear Dunning Golf apparel exclusively during all on-course activities and play a key role in product development for the company’s complete, golf-specific apparel system.
"I find that Dunning Golf helps keep me comfortable in all conditions during competition and practice sessions before and after my round," says Senden. "Keeping cool means I’m staying fresh and maximizing my performance, which is of the utmost importance."
Currently No. 40 on the PGA Tour official money list, Senden broke through with his first PGA Tour victory at this year’s John Deere Classic. The 35-year-old Australian has recorded eight other top-25 finishes in 2006, including a tie-for-fifth at the Bob Hope Chrysler Classic and ninth place at the FedEx St. Jude Classic.
"John is a great player and a superb brand ambassador who has been instrumental in helping Dunning Golf to develop performance apparel that meets golf-specific needs," says Dunning. "We’re very excited about continuing this relationship for years to come."
In addition to Senden, Dunning Golf is worn in competition by the company’s elite PGA Tour staff that includes Zach Johnson, Craig Barlow, Bob Estes, Brian Gay and Bob Burns, among others. All Dunning Golf pieces incorporate the company’s proprietary fabric technologies and feature golf-specific cuts for freedom of movement throughout all phases of the swing.
The only golf brand to exclusively use premium technical fabrics in each of its pieces, Dunning Golf’s Spring 2007 collection features compression undergarments, polos, mock necks, shorts, pants, pullovers, thermal tops, outerwear and rainwear. It includes performance characteristics such as increased airflow, moisture wicking, enhanced breathability, UV protection and permanent moisture management.
Dunning Golf performance apparel is available at the finest on- and off-course shops throughout North America. The complete Spring 2007 collection retails from $35 for select undergarments to $199 for some outerwear. Shipping to retailers will commence January 2007 and conclude March 1.
More information about Dunning Golf is available at www.dunninggolf.com or 800.955.6528.
About Dunning Golf
An authentic golf brand, all Dunning Golf pieces are engineered and manufactured to suit the physical demands of the golf swing and the unique form and physiology of the wearer. The line is preferred by Tour professionals and discerning golfers everywhere for the unparalleled performance of its proprietary fabric technologies.
Manufactured almost entirely in Canada using ISO 9001 facilities to ensure the highest quality standards, Dunning Golf engineers its own fabrics from the yarn up. This means that performance is built-in to the innovative apparel line, and won’t wash- or wear-out after repeated use.
Named "2005 Executive of the Year" by SCOREGolf magazine, company founder and principal designer Ralph Dunning is a lifelong athlete who boasts a 15-year heritage at the cutting-edge of performance apparel design. His experience competing in numerous marathons, triathlons, IRONMAN competitions and endurance cycling events provided a unique background for his work as a designer for some of the largest and most authentic sports brands in the world. He became an avid golfer after developing knee problems. Now 41, Dunning carries a single-digit handicap and draws design inspiration from his passions for sport, music and fashion.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@billycaspergolf.com