#1 Brand on Tour Solidifying Successful Season at Two Overseas Stops
Marlborough, MA-September 20, 2006-As the Ryder Cup is set to kick off in Ireland, CHAMP Spikes, the number one brand on Tour, will be the spike of choice on the feet of the majority of the representative golfers. Twenty of the two teams 28 golfers will count on CHAMP Spikes as the Emerald Isle hosts its biggest sporting event ever from September 22nd to September 24th and the K Club.
"We are thrilled to be such an integral part of the Ryder Cup," said Harris MacNeill, president of CHAMP. "There is no better way than to cap off our season than to be part of one of golf’s most noted events. Being a force on both the USA and European teams shows CHAMP Spikes diversity and uniqueness. We became the number one spike on tour by providing golfers different spikes for different terrains that proved to be successful around the world."
Most of the top players are already CHAMP faithful as CHAMP comes off a terrific season, winners of 23 of 35 PGA TOUR Titles and 13 of 21 on the European Tour, including all PGA majors, sweeping the "Grand Slam" events. At the Ryder Cup, 10 of the top 15 US golfers will count on CHAMP as will 10 of Europe’s 13 participants.
In providing spikes to both teams, CHAMP has solidified their commitment to provide different spikes to different types of players. Whether a player prefers the comfort and stability of the CHAMP Stingerâ?¢, the traditional feel of their Cermec® metal, or a combination of the two in the lone hybrid spike on the market, the Pro Stingerâ?¢, CHAMP provides spikes for all players and all shoes.
CHAMP Spikes are putting a lot of miles on their feet this month in Europe. After the Ryder Cup in Ireland, CHAMP will head to Munich, Germany for Golf Europe 2006, from September 29th to October 1st. CHAMP will introduce several new ergonomic spike wrenches that will make changing spikes easier and quicker for the golfer. In addition to wrenches, CHAMP will introduce the latest in divot repair technology. The Filp Fixâ?¢ divot repair instrument is made with lightweight aluminum alloy and durable plastic that comes in four hot colors.
CHAMP will also be unveiling several new point-of-purchase displays that will interest retailers and better sell CHAMP Spikes family of products. A new countertop display and a new floor display will be launched to help retailers display their full line of CHAMP products for their own and their customers’ convenience.
Contact:
Jen Voss
Account Executive
The Sherry Group
441 Headquarters Plaza, North Tower
Morristown, NJ 07960
(973) 984-3000 ext 112
jvoss@sherryllc.com
