SPRINGFIELD, Tenn. – ForeFront Holdings, formerly Datrek Miller International, has tapped golf industry veteran Terry Andre to fill the newly created position of senior vice president of marketing, according to Chief Executive Officer Mike Hedge. Andre will oversee all corporate and brand marketing strategy as well as marketing communications functions.
"As we continue to acquire more and more brands under the ForeFront umbrella, Terry’s marketing expertise and industry knowledge will be a huge asset for us," said Hedge. "Terry has all the skills to grow our brands and create demand for them within the golf trade. It’s exciting to have him as part of the ForeFront management team."
Andre moves into the position from his role as senior vice president of sales and marketing with Burton Golf, which was acquired by ForeFront in September. He has 13 years of experience in sales and marketing within the golf industry. Additionally, Andre has worked as a marketing consultant and sales analyst.
ForeFront Holdings (OTCBB: FOFH), formerly Datrek Miller International, is a leading supplier of golf accessory products and services. The company and its subsidiaries have been designing, manufacturing, and marketing premium quality golf accessory products since 1907. ForeFront currently owns the Datrek, Burton and Miller Golf brands while carrying licensing agreements with the NCAA, NFL/Wilson Sporting Goods, PGA Tour, LPGA, Champions Tour, Nationwide Tour, and the Ryder Cup. ForeFront services over 8,500 points of sale through multiple distribution channels offering a wide selection of products and value-added services representing multiple golf industry brands. More information and a complete product catalog can be found at www.forefrontgolf.com.
Contact:
Joshua J. Raymond | Account Executive
Alday Communications, Inc.
144 Southeast Pkwy., Ste. 250
Franklin, Tennessee 37064
615.791.1535 x 28
www.aldaycommunications.com
