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Datrek’s Fusion Stand Bag Is An Expansion On Company’s Successful Concept

October 6, 2006

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SPRINGFIELD, Tenn. – In January, Datrek introduced the Vibe Stand Bag, which has quickly become the best-selling stand bag in company history. Expanding on the concept behind the Vibe’s popular design, Datrek has unveiled the Fusion Stand Bag and incorporated progressive styling and innovative, functional features that are normally reserved for a cart bag.

The Fusion is a light, easy-to-carry stand bag geared towards avid golfers. The 4-4-1 color-coded divider system makes club management easy while full individual club dividers for woods protect expensive graphite shafts.

The Fusion features seven pockets, including the company’s patent-pending Quick Grab ball pocket for easy access without the hassle of zippers, and an insulated cooler sleeve. An Izzo V-tech carry strap makes the Fusion comfortable to carry. Scorecard and pencil pockets make staying organized while on the course even easier.

The Fusion Stand Bag will hit retail stores in mid-October and will carry a suggested retail price of $150. The tri-tone design adds style and is available in six color combinations: patriot blue/silver/white, black/blue/silver, black/green/silver, black/orange/silver, black/slate/silver and crimson/silver/white.

About Datrek

The Datrek brand is owned by ForeFront Holdings (OTCBB: FOFH), formerly Datrek Miller International, a leading supplier of golf accessory products and services. ForeFront and its subsidiaries have been designing, manufacturing, and marketing premium quality golf accessory products since 1907. ForeFront currently owns the Datrek, Burton and Miller Golf brands while carrying licensing agreements with the NCAA, NFL/Wilson Sporting Goods, PGA Tour, LPGA, Champions Tour, Nationwide Tour, and the Ryder Cup. ForeFront services over 8,500 points of sale through multiple distribution channels offering a wide selection of products and value-added services representing multiple golf industry brands. More information and a complete product catalog can be found at www.forefrontgolf.com.

Contact:
Alday Communications / Mike Alday / Josh Raymond / 615.791.1535

mike@aldaycommunications.com / josh@aldaycommunications.com

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