ATLANTA – October 9, 2006 Srixon Sports today announces its re-designed website. Consumers will now be able to navigate easier around the site with more product information, tour player information and a new and improved dealer locator.
"This is a natural evolution of our brand’s communication," said Mike Pai, Srixon’s Vice President Marketing and Advertising. "Our old website had been around for a while and was quite tired and in need of refreshing and remodeling. Not only does the new website have a cleaner look, we’ve also added more product information including an updated ball selector and Srixon
comparison to competitor brands. Our brand’s awareness has reached a new level this year and it was important that we continue to build on that in all of our communication," added Pai.
The site was re-designed by Srixon’s advertising agency, Fitzgerald+CO. "A great brand like Srixon deserves to have a great site. So we built one. The new online site drives brand awareness within a great user experience," said
Hal Barber, Fitzgerald+CO’s Group Creative Director. "We’ve upgraded both the online brand and user experience. A good site understands that it’s all about the content. That being said this is a great site for Srixon," said Josh Murphy, Fitzgerald+CO’s Design Director.
Consumers will be able to listen and hear untold stories from some of Srixon’s tour players such as World Number 2, Jim Furyk, Ryder Cup Captain Tom Lehman, Robert Allenby and Tim Petrovic. They will also be able to download desktop wallpapers featuring Srixon tour players and the award winning advertising of the talking Srixon Golf Ball. And they’ll stay in the
know with Srixon’s email list to receive company new and announcements.
About SRI Sports (Kobe, Hyogo, Japan)
SRIXON Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports Limited. SRI Sports Limited is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology. SRIXON golf balls earned 31 tournament victories on multiple professional tours around the world in 2005. For more information about SRIXON please visit www.srixon.com.
Contact:
Heidi B. Sheehan
731.741.1464
heidibianchi7@msn.com
Mike Pai, Srixon Sports, USA
678.518.5121
mike@srixon.com
