#1 Brand on Tour Adds Another Partner to its Growing List
Marlborough, MA-October 10, 2006- ECCO’s 2007 Golf Collection of classic and casual men’s and women’s golf shoes will be spiked up as all shoes are now available with CHAMP Spikes as the two companies announce their new partnership for 2007.
CHAMP and ECCO are both known for their innovation, quality and comfort. Both companies put design and high performance at the forefront of their core values as CHAMP and ECCO are regarded as industry leaders with their excellence in product quality and design.
"We saw this as a perfect match for both companies," said Harris MacNeill, President of CHAMP. "ECCO has built a reputation for being an innovator in the use of advanced materials, high performance and styling and that’s how we see ourselves in the traction technology industry."
In addition to the spikes, two new ECCO product groups, the Women’s Casual Pitch and the Men’s Flexor Series will come equipped with CHAMP’s patented Q-LOK® system. Q-LOK is the industry’s quickest and easiest receptacle system to use as the spikes can be removed and replaced with just ¼ of a turn of the wrench. Currently, CHAMP spikes and their Q-LOK system are original equipment in all Nike, Dexter, Hi-Tec, in addition to ECCO shoes.
"We have great expectations for our new partnership with CHAMP," said Henning Schlaikjer-Petersen, Division Manager of ECCO Golf. "When it comes to styling, quality and durability, CHAMP and ECCO are a perfect match and that’s why we decided to team up with CHAMP. Their exclusive Q-LOK system is comfortable and the spikes are easy and quick to change. Our customers have come to expect the best from our shoes and they will get the same experience with their spikes."
In addition to quality and product excellence, both companies also share the distinction of longevity. CHAMP is celebrating its 75th anniversary this year, while ECCO turned 40 years old in 2003.
About MacNeill Engineering and CHAMP Spikes
CHAMP is a division of MacNeill Engineering Worldwide, which has been designing and manufacturing athletic footwear components since 1931. The company has been a pioneer in cleat technology since it introduced the world’s first locking spike: SURE-LOK. Since then, MacNeill Engineering has grown to be the world leader in the sport cleat industry with revolutionary offerings which include the CHAMP Q-LOK System®, used in all Nike®, Dexter®, and Hi-Tec® golf shoes; the CHAMP TRI-LOK® system, which fits shoes by Foot Joy®, Adidas® and Etonic®; as well as the most complete line of innovative spikes in the world, including the new CHAMP Scorpion STINGERâ?¢ spikes, CHAMP ScorpionSpike®; and CHAMP TRACâ?¢ spikes.
About ECCO
ECCO Sko A/S is an international group founded in 1963 by Karl Toosbuy in Denmark. Today, ECCO is a global player in the dress and casual footwear industry, with direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO has more than 10,500 employees worldwide. ECCO USA, Inc. is based in Londonderry, New Hampshire. For more information: www.eccousa.com , (800) 886-3226.
Contact:
Jen Voss
Account Executive
The Sherry Group
441 Headquarters Plaza, North Tower
Morristown, NJ 07960
(973) 984-3000 ext 124
jvoss@sherryllc.com
