CARLSBAD, Calif. October 30, 2006 – Ashworth and Callaway Golf Apparel have announced plans to participate in the 2007 PGA Merchandise Show & Convention, Jan. 25-27, in Orlando, Fla., within new exhibits in the apparel hall.
"We are excited to have Ashworth and Callaway Golf Apparel return to the Show floor as these two brands combine to bring a strong apparel presence that is sure to create a buzz and attract the interest and business of influential PGA Professionals and leading retailers," said PGA Golf Exhibitions Vice President and Show Manager Ed Several.
Ashworth, the original global golf apparel brand and a leading designer of golf-inspired lifestyle sportswear, will offer a thorough presentation of its Fall/Holiday 2007 men’s and women’s collections and AWS (Ashworth Weather Systems) technical line. Celebrating its 20th year as a leader in authentic golf apparel, Ashworth is excited to unveil a new 2,500 square-foot exhibit booth in the apparel hall, booth #5863.
Gary Sims, President of Ashworth Inc., commented, "Our company is recommitting its resources to our core channel and to the PGA Golf professional that has driven our business for the past 20 years. What better place to demonstrate this priority than the PGA Show."
Jim Dougherty, Director of Sales, Ashworth Inc. commented, "Being a part of the PGA Show and all that it brings to the golf industry, is something that Ashworth is proud to be a part of. From a sales perspective, the PGA Show symbolizes the one on one relationship of the PGA Professional, manufacturers and the manufacturers sales representatives. The PGA Show was founded on these types of relationships at its inception and that foundation continues today. As we celebrate our 20th year in golf, we continue to give our support to golf and look forward to the growth of the game.
Callaway Golf Apparel, transferring hard-goods technology to advances in apparel, a leading designer and marketer of men’s and women’s fashion on and off the course, will offer a thorough presentation of its Fall/Holiday 2007 collections; Callaway Golf X-Series, Callaway Golf Women’s, Callaway Golf Sport and Callaway Golf Collection in a newly designed, 1,500 square-foot exhibit in the apparel hall, booth # 7177. Ashworth is the official apparel licensee of Callaway Golf.
Both Ashworth and Callaway Golf Apparel participated in the 2006 PGA Merchandise Show & Convention in meeting rooms off the Show floor.
Ashworth, Inc. is a designer of men’s and women’s golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection is a range of upscale sportswear designed to be worn on and off course. Ashworth Authentics showcases popular items from the Ashworth line. Ashworth Weather Systems. and AWS utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765 Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee of Callaway Golf Company.
Since its inception in 1954, the PGA Merchandise Show has served the golf industry as an important forum for its business leaders to gather becoming the world’s most comprehensive golf trade show and convention. The 2007 PGA Merchandise Show and Convention, Jan. 25-27, will once again welcome more than 40,000 industry professionals to discover the newest golf merchandise, test the latest equipment, enhance careers and business in classrooms and through real-life business models, network among peers and conduct the business of the game. For more information on PGA Golf Exhibitions events, visit www.pgashow.com.
Contact:
James B. Hayes Chairman
(760) 929-4644
Peter M. Weil CE
(760) 929-4509
Gary Sims President
(760) 929-4514
Winston Hickman CFO
(760) 929-4640
Jim Dougherty Director of Sales
(248) 545-1554
Sherry Major
PGA Golf Exhibitions
954.432.1949, smajor@reedexpo.com