Golf and Sportswear Market Leader Offers Enhanced Consumer Experience
(Vancouver, BC, Canada) – Popular golf and sportswear designer Linda Hipp announces that her company, LIJA, has updated and enhanced its website with new features and content at www.LijaStyle.com .
Coinciding with LIJA’s rapidly expanding presence within the golf and sportswear market, the redesigned site includes interactive displays of existing and future collections allowing visitors to scroll through various on- and off-course looks. It also features fashion tips from company founder and principal designer Linda Hipp, a frequently updated media section with select publicity from major publications, company news, E-gift cards and a "Where in the World is LIJA?" section with consumer snapshots from various destinations.
"We are constantly seeking ways to enhance customer experiences and working to cater to the uniqueness in every woman," says Hipp. "The revised website portrays the fun, fashion-forward look of the line in a way that is easy and natural to navigate. It’s a valuable tool for interacting with consumers around the world and we’ll continue to add new features in the coming months."
LIJA recently premiered its Spring 2007 collections, which will be available to purchase both online and in stores throughout North America in January. The latest styles – showcasing innovative textures, superior styling, unique prints and functional fabrics across 296 pieces – are inspired by fun, flirty and vivacious colors, and feature tasteful, yet animated prints from plaids to mini rosebuds that are further enhanced with unique buttons, snaps and stitching.
The collections are accompanied by an expanded Accessories line of hats, belts, socks and bags to complete any wardrobe and prices range from $30 (USD) for some t-shirts to $140 for cashmere sweaters.
LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts like Pebble Beach, Doral, Kiawah Island and Kapalua. The company’s clothing is worn by scores of women golf professionals worldwide.
For more information, call 604.270.6060 or visit www.LijaStyle.com .
About LIJA
LIJA has received significant recognition within and outside the golf industry, achieving organic annual sales growth of at least 50 percent each of the past seven years. Enjoying a rapidly expanding sales force and account base in North America, LIJA recently began selling into the UK, Australian and Japanese markets.
Recent recognition for the company includes:
2006 Business in Vancouver "BC’s 50 Fastest-Growing Companies" (No. 20)
2006 PROFIT 100 Rankings of Canada’s Fastest Growing Companies (No. 69)
2005 Canadian Golf Company of the Year – Score Golf magazine
2005 PROFIT W100 Ranking of Canada’s Top Women Entrepreneurs (No. 3)
2004 Polartec APEX Award (for innovative use of technical fabrics)
North America’s "Top-5 Up-and-Coming Women’s Golf Apparel" – GolfWorld Business
Individually, Hipp has been honored as a grant recipient of the Matinee Fashion Foundation Award, which annually recognizes and funds select Canadian designers, and voted a "40 Under 40" winner by Business in Vancouver.
Hipp, 39, previously worked as a business development executive for Vancouver’s Canucks (NHL) and Grizzlies (NBA). An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity – and the chance to combine her passions for fashion, golf and business – Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com